Panasonic Celebrates 10 Years Of Lumix G, Launches Lumix Pro Hub

Panasonic is celebrating the 10th anniversary of Lumix G. Panasonic released the world's first MFT mirrorless camera, the Lumix G1, 10 years ago!

Panasonic said: "Panasonic transformed the very idea of photography with LUMIX G, expanding the capabilities of a traditional digital camera to not only be more compact but also include the Micro Four Thirds philosophy of creating a truly and completely digital system. This paved the way to the ultimate hybrid camera in the form of the GH5S, which achieves the highest video performance in LUMIX history and great low light capabilities."

Panasonic has also announced the launch of LUMIX PRO, a hub for its LUMIX professional users that will provide an extensive support and service network while developing the needs of creative professionals. In recognition of the fact that photographers and videographers require more than just products within their everyday working life, the programme has been designed to ensure that they can continue to shoot whilst being assisted with a range of service and repair benefits and consistent global support.

LUMIX PRO is an expansion of the Lumix Professional Services program me currently running in Japan. LUMIX GH4, GH4R, GH5, GH5s and G9 customers will be able to register for LUMIX PRO services within the US, Germany, UK, France, Italy and Spain*.

Global repair service for high tier members

LUMIX PRO has been created with the user in mind and is designed to provide a framework for support of photographers and videographers of all levels of experience. The tiered and modular nature of the programme ensure s that it is accessible to a broad range of LUMIX users. Recognising that the creative is as individual as what they shoot, LUMIX PRO has been designed to adapt as their requirements flex.

A range of domestic and global maintenance and repair service benefits will be available, including complimentary maintenance such as Sensor, EVF or body cleaning or a lens calibration*. Members will also have access to expedited and guaranteed turnaround time, or access to loan equipment when turnaround time cannot be met. Membership levels are allocated depending on the amount of equipment registered and membership fee.

Customisable service offerings

LUMIX PRO will provide more than just support, aiming to offer its members relevant benefits in conjunction with key photographic eco-system partners. The bundle of services and support within the structure of a multi-tiered programme is designed to fit the requirements of the individual photographer. To ensure that they can continue working, photographers that travel will receive the applicable benefits for their level of membership in countries that offer the repair service.

The registration opens in Europe beginning of 2019, when registration opens there will be an initial free of charge registration period. Panasonic will continue to expand LUMIX PRO services into other countries, creating a truly global programme that can support photographers when and where they need it most.