Panasonic DMC-FZ8Press release:
The perfect choice for any photographer with varied photographic needs
and high ambitions – Panasonic is pleased to introduce the
new DMC-FZ8 7.2-megapixel Lumix camera, featuring a powerful 12x
optical zoom, LEICA DC VARIO-ELMARIT lens and the ever popular and
indispensable Optical Image Stabiliser (O.I.S). With a joystick control
for manual adjustment of focusing and exposure setting, the DMC-FZ8
offers high end specification and portability.
Bridging the gap between high-end compacts and digital SLRs,
Panasonic’s DMC-FZ8 offers a level of control close to that
of an SLR, but without the need for interchangeable lenses.
Perfect for photographers on the move and families who want to shoot
pictures outdoors for example, the FZ8 offers an easy way to enjoy the
fun of capturing beautiful digital pictures.
Optical excellence from aperture to zoom
The Lumix DMC-FZ8 is equipped with a 7.2 megapixel CCD and a LEICA DC
VARIO-ELMARIT lens offering a powerful 12x optical zoom (equivalent to
36mm to 432mm on a 35mm film camera) with an aperture of F2.8 to
F3.3. If this wasn’t enough, in 3-megapixel
resolution mode, the Extra Optical Zoom function uses the centre part
of the CCD to provide additional magnification, extending the zoom
power to an impressive 18x. Using this feature in combination
with the 4x digital zoom brings the total zooming power to a remarkable
72x. The combination of 11 elements in eight groups,
including 3 aspherical lenses generates superior optical performance
while maintaining the compactness of the unit.
Shaken not blurred
Panasonic is the first manufacturer to have successfully incorporated
Optical Image Stabiliser (OIS) into its compact cameras – a
feature strongly appreciated worldwide and now considered to be a
standard requirement of photography. O.I.S minimizes the jitter from
shaky hands that causes many photos to look blurred. By shifting the
O.I.S lens unit to keep the optical axis aligned straight against the
CCD, the camera ensures images are captured with supreme clarity and
While hand-shake is the single biggest cause of blurry images, it is
not the only one. Another problem is the motion blur that can
occur when a subject moves as the shot is being taken –
particularly common when taking pictures of sports, or young children
for example. Building on the success of its predecessor the
FZ8 incorporates a new feature designed to resolve motion blur.
Intelligent ISO Control detects whether the subject is moving and, as
necessary raises the ISO setting and shutter speed according to how
fast the subject is moving and the light conditions. This
happens automatically, so you can effortlessly shoot without the need
to adjust the settings every time the conditions change.
Panasonic Lumix offers solutions for both major causes of blurred
images – O.I.S when you are moving, and Intelligent ISO
Control when the subject is moving. Thanks to Panasonic, you can now
take clear and beautiful images in even the most demanding situations.
The best just keeps getting better!
Heir to the award winning DMC-FZ7, this new addition to the Lumix range
has enhanced the excellence of its predecessor not only with the total
number of pixels but also with several other innovative technical
improvements. A key improvement is the inclusion of
Panasonic’s advanced image-processing LSI, Venus Engine III
that can record at a sensitivity setting as high as ISO 1250 with full
resolution. Noise reduction is also greatly improved, with
picture noise removed in stages during image processing. Critical noise
is analysed, and chromatic and luminance noise are reduced
separately. The chromatic noise, which has greater effect on
picture quality, is then selectively suppressed, resulting in clearer
Spontaneous moments can easily be captured thanks to a 1.8 second start
up time and a 0.005 second shutter release time lag (the time between
pressing the button on the camera and the photo being taken).
Additionally, the burst shooting mode boasts the capability of
sequential shots at a rate of 3 frames per second at full resolution.
The unlimited consecutive shooting function allows you to take photos
in succession up to the capacity of the memory card or built in memory.
Thanks to the energy-efficient Venus Engine III, the FZ8 offers a long
battery life, allowing around 380 shots on a single battery charge.
In addition to these technical improvements, the FZ8 also includes a
number of user friendly features. For example, the FZ8 is
provided with approximately 27MB of built-in memory – perfect
for those moments when your SD card is full for that vital
shot. The new addition also offers an element of
future-proofing by accepting SDHC memory cards – the new SD
memory cards with capacity over 2GB – allowing even more
digital images to be captured on one card.
So fast, so easy - Auto Focus
The DMC-FZ8 really will work hard to ensure you capture every moment
important to you. The various AF methods can be selected
according to the shooting environment and the position of the subject:
multi, 3 point high-speed, 1-point high speed, 1-point normal-speed and
spot. With the 1-point AF method, the auto-focusing area can
be chosen from as many as 11 points with the joystick or cursor button.
Various group area patterns can also be selected in the new Multi
method. As with all high-powered zoom models in the Lumix
family, the DMC-FZ8 leads the industry with its short shutter time lag
for quick, smooth operation.
Motion pictures at your fingertips
In addition to standard VGA (640x480) motion image recording, the
DMC-FZ8 also records stunning full-size movies in wide-aspect VGA
(848x480) at 30fps, enabling you to view your recordings on a
Designed with creativity in mind, the FZ8 employs the same intuitive
joystick control as appreciated in the FZ7 for manual adjustment of
focusing and exposure setting.
To further add to its appeal, the FZ8 can save image data in the RAW
file format, which can be edited and developed with the SILKYPIX
Developer Studio 2.0SE included software. Using this software, you can
freely adjust RAW data settings such as exposure bias and white balance
even after shooting – ensuring greater control and greater
enjoyment of digital photography.