Panasonic DMC-FX30Press release:
Panasonic prides itself on being at the forefront of technology and the
introduction of the DMC-FX30, the world’s slimmest digital
camera with 28mm wide-angle lens, is a case in point. The
perfect camera that fits into any lifestyle, the ultra slim FX30 offers
sophistication in technology and style, whilst remaining inherently
easy to use.
The bigger picture with the LEICA DC wide angle lens
This new lens allows photographers to easily capture a large group of
people, or expansive architectural structures and landscapes with
dynamic width and rich perspective. The lens part of the
DMC-FX30 comprises of seven elements in six groups, including five
lenses with six aspherical surfaces to generate high optical
performance. The zoom ratio can be extended up to 5.3x in
3megapixel resolution mode with minimal deterioration thanks to the
Extra Optical Zoom. By using the central part of the CCD,
this powerful zooming function allows you to easily capture and magnify
Blurred images are a thing of the past thanks to Panasonic!
Panasonic is the first manufacturer to have successfully incorporated
Optical Image Stabiliser (OIS) into its compact cameras – a
feature strongly appreciated worldwide and now considered to be a
standard requirement of photography. O.I.S minimizes the jitter from
shaky hands that causes many photos to look blurred by shifting the
O.I.S lens unit to keep the optical axis aligned straight against the
CCD, to ensure images are captured with supreme clarity and sharpness.
While hand-shake is the single biggest cause of blurry images, it is
not the only one. Another problem is the motion blur that can
occur when a subject moves as the shot is being taken –
particularly common when taking pictures of sports or young children
for example. This is where Intelligent ISO Control comes
in. This system detects whether the subject is moving and, as
necessary raises the ISO setting and shutter speed according to how
fast the subject is moving and the light conditions. This
happens automatically, so you can effortlessly shoot without the need
to adjust the settings every time the conditions change.
Panasonic Lumix offers solutions for both major causes of blurred
images – O.I.S when you are moving, and Intelligent ISO
Control when the subject is moving. Thanks to Panasonic, you can now
take clear and beautiful images in various situations.
The Venus Engine III
The DMC-FX30 features the Venus Engine III, Panasonic’s
advanced image-processing engine that can record at a sensitivity
setting as a high as ISO 1250 at full resolution. Noise
reduction is also greatly improved, with picture noise removed in
stages during image processing. Critical noise is analysed, and
chromatic and luminance noise are reduced separately. The
chromatic noise, which has greater effect on picture quality, is then
selectively suppressed, resulting in clearer images.
Spontaneous moments can easily be captured thanks to a 1.8 second start
up time and a 0.005 second shutter release time lag (the time between
pressing the button on the camera and the photo being taken).
Additionally, the burst shooting mode boasts the capability of
sequential shots at a rate of 3 frames per second at full
resolution. The unlimited consecutive shooting function
allows you to take photos in succession up to the capacity of the
memory card or built in memory.
As easy as LCD
The LCD is a pivotal part of the camera and as such Panasonic has paid
particular attention to ensure you can effortlessly capture and
playback your pictures. The DMC-FX30 boasts a 207K pixel high
resolution, 2.5” large LCD. The mixed-pixel readout
method performed by the CCD automatically increases the brightness
level of the live image on the LCD, which greatly facilitates shooting
in low situations.
Panasonic is the first manufacturer to offer the new High Angle LCD
function to a digital still camera LCD. This new mode makes the
FX30’s LCD display extremely easy to view from low angles,
for example, when holding the camera up high to take pictures over a
crowd. The difficulties faced when shooting in bright
outdoors situations are also overcome by the Power LCD function, which
boosts the backlighting of the LCD by 40%.
So fast, so easy - Auto Focus
The DMC-FX30 really will work hard to ensure you capture every moment
important to you. The various AF methods can be selected
according to the shooting environment and the position of the subject:
5 point, 3 point high-speed, 1-point high speed, 1-point normal-speed
and spot. Panasonic has also included an Auto Focus assist
lamp, providing further assistance in low light situations where
focusing can be difficult.
A camera that works with you The slim and stylish DMC-FX30 features
approximately 27MB of built-in memory, which can save the day should
you happen to fill up or forget your memory card. It also
accepts large-capacity SDHC memory cards, giving users more flexibility
in shooting and recording.
The FX30 boasts a wide variety of scene modes, including the newly
introduced pet mode which allows users to set the birthday of their
pet, so as with the baby mode, the pets’ age is automatically
recorded onto the image. Now you can see the exact age of your pet in
each photo. The DMC-FX30 is also perfect for underwater
photography, for use with the Marine case (available separately),
thanks to the ‘underwater’ mode.
Panasonic offers twenty-one modes to enhance your pictures
–portrait, soft skin, scenery, sport, night portrait, night
scenery, self portrait, food, party, candle, fireworks, starry sky,
beach, aerial photo, snow, high sensitivity, baby1, baby2, underwater,
sunset and pet mode.