Panasonic is launching a new ad treatment for the Lumix DMC-TZ7 camera; the world’s first digital camera that records motion images in AVCHD Lite. Supporting in-store availability of the TZ7, the ad highlights both the still and HD Lite modes, with the main character able to capture not just still but also video images at the quick flick of a switch.
The ad, which was filmed in New York City, focuses on a tourist photographing the Statue of Liberty from a boat on the Hudson River, using her Lumix DMC-TZ7. Two beatboxers start playing and the Statue of Liberty begins to dance to the rhythm. The tourist is able quickly to switch to HD video mode to capture the unexpected.
The motion capturing element of the creative involved a 3D model, supported internally by a secondary 3D statue, and a professional dancer who performed hip-hop moves with a flame and a book in her hands.
The two world-class beatboxers featured in the ad are Baba Israel and Kid Lucky; Kid will be one of the judges at the Beatbox Battle World Championship 2009, sponsored by Panasonic and taking place at the end of May.
The ad can be seen on YouTube
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