MyPlace aims to further raise awareness for the award winning Lumix range of cameras, and create stronger associations between Panasonic and photography through developing an innovative, photographic web-based community.
The community allows consumers to post pictures of their favourite places in Great Britain and Ireland, share why the place is special for them and have their contribution rated by the community as well as by a pro photographer. In addition, weekly, monthly and annual competitions are on offer - with the ultimate prize being a trip to China's most treasured World Heritage sites for two people.
MyPlace is developed around an interactive and accessible community concept that was inspired by Panasonic's sponsorship of Our Place - The World's Heritage - soon to become the largest ever photographic collection of UNESCO world heritage site pictures. Using Lumix digital cameras, a team of 20 professional photographers will cover 830 World Heritage sites from 138 countries documenting the human presence and interaction that makes them important to mankind.
On visiting the MyPlace site, users can search, view and rate pictures uploaded by members and are encouraged to sign up to MyPlace as well as check out the Our Place - The World's Heritage website and the Lumix collection on the Panasonic website .
The website will be supported by a series of online ads - 160 x 600 skyscrapers and 728 x 90 leaderboards - on major UK and Ireland portals, plus travel sites; aimed at encouraging people to click through to find out more about MyPlace.
Inspiring brand affinity and emotion, Panasonic's new MyPlace website encourages customer interaction and involvement and associates Panasonic with the photographic culture.