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Panasonic Supports New Photo Project For The Upcoming Olympic Games Tokyo 2020

Panasonic will continue to be the 'Official Digital Camera' of the Olympics, with the next event taking place next year.

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Adam Pretty


Panasonic has announced that it continues to be a worldwide Olympic and Paralympic partner and the company will be launching a special photography project through its LUMIX S Series full-frame Mirrorless camera system for the Olympic Games Tokyo 2020.

The special photography project features Adam Pretty - a world-renowned sports photographer for Getty Images - and Adam is shooting the photography series on the Lumix S Series camera system.



© Adam Pretty


High Jump

© Adam Pretty


The first project is titled "Make it Luminous" and LED lights are secured to an athlete's body or equipment so when they move, the patterns they create can be captured. 

Athletes who practice short track, high jump and judo are featured and more athletes will feature in projects through 2020. 

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