Pentax is the official camera sponsor of the Elite Model Look 2011. Elite Model Look UK is the world’s most prestigious model search, famous for creating names like Cindy Crawford and Gisele Bundchen. This year, the Elite scouts will be using the Pentax K-r DSLR and the new Pentax Optio S1 compact camera to take photos of men and women they think could be fashion stars of the future.
Jonathan Martin, General Manager, Pentax Imaging Systems, said: "As a style-focused brand, we are constantly looking for new ways to accommodate the image-savvy consumer. We are proud to be the official camera sponsor of the Elite Model Look 2011 and this activity perfectly reflects the stylish design and fashion credentials of the Pentax K-r and Optio S1 cameras."
For more information please visit the Elite Model Look