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PhotoBox and PocketThis, set to revolutionise the way people share images

PhotoBox and PocketThis, set to revolutionise the way people share images - New partnership will allow people to download pictures to their mobiles

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PhotoBox, the UK's leading online digital photography service, has today announced a new partnership with mobile data services software company PocketThis. Together they are revolutionising the way people share images across communication networks.

Using the innovative technology from PocketThis, PhotoBox users will for the first time be able to download millions of personal images directly from the PhotoBox website to their mobile handsets. Allowing users to view a picture of the newborn baby, or a favourite pet every time they pull the handset from their pocket. Pictures do not need to be taken on a camera phone, and the phone doesn't need to have a built in digital camera, the only requirement is that the recipient's handset is MMS enabled. By pressing the 'Send to my mobile' button above images in PhotoBox albums images will be sent to a selected phone, the pictures can then be sent to friends and family all over the world!

"This is the first time PhotoBox has enabled MMS mobile phone users to download colour photos to their handsets. It is a really important partnership for us as we serve the digital camera enthusiasts as well as the professional market and will be able to reach a wider audience directly via this new technology." Said Graham Hobson, CEO of PhotoBox.

From June 2003, PocketThis will provide this unique additional photo sharing option. There will be no charge for sending photos to a handset, but mobile networks will charge a token fee for receipt of images.

PocketThis CEO Nancy Benovich Gilby said today's announcement advances MMS significantly because it gives subscribers far more choice in the images they can save and share on their mobile phones: "Subscribers have been restricted to the images they can take with their own camera phones, while their favourite art or personal pictures stay locked in a museum or an online database.. Now we're first to tap into literally millions of images on the wired web, and to make them available on mobile networks where subscribers can use relevant one touch services. MMS now has the world's most beautiful images, combined with the best operator services, helping to create significant data usage momentum."

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