PhotoBox, the UK's leading online digital photography service, has today announced
a new partnership with mobile data services software company PocketThis. Together
they are revolutionising the way people share images across communication networks.
Using the innovative technology from PocketThis, PhotoBox users will for the
first time be able to download millions of personal images directly from the
PhotoBox website to their mobile handsets. Allowing users to view a picture
of the newborn baby, or a favourite pet every time they pull the handset from
their pocket. Pictures do not need to be taken on a camera phone, and the phone
doesn't need to have a built in digital camera, the only requirement is that
the recipient's handset is MMS enabled. By pressing the 'Send to my mobile'
button above images in PhotoBox albums images will be sent to a selected phone,
the pictures can then be sent to friends and family all over the world!
"This is the first time PhotoBox has enabled MMS mobile phone users to
download colour photos to their handsets. It is a really important partnership
for us as we serve the digital camera enthusiasts as well as the professional
market and will be able to reach a wider audience directly via this new technology."
Said Graham Hobson, CEO of PhotoBox.
From June 2003, PocketThis will provide this unique additional photo sharing
option. There will be no charge for sending photos to a handset, but mobile
networks will charge a token fee for receipt of images.
PocketThis CEO Nancy Benovich Gilby said today's announcement advances MMS
significantly because it gives subscribers far more choice in the images they
can save and share on their mobile phones: "Subscribers have been restricted
to the images they can take with their own camera phones, while their favourite
art or personal pictures stay locked in a museum or an online database.. Now
we're first to tap into literally millions of images on the wired web, and to
make them available on mobile networks where subscribers can use relevant one
touch services. MMS now has the world's most beautiful images, combined with
the best operator services, helping to create significant data usage momentum."