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Photoguard Finds We Take 13 Million Photos Every Day!

Photoguard Finds We Take 13 Million Photos Every Day! - In a study, Photoguard has found that we take 13 million photos every day!

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Photography-fever has gripped the nation as a fifth (21%) of us take photos every day, equating to at least 13,278,300 images being captured daily.

A study by specialist insurance providers Photoguard found that a staggering half (56%) of us take snaps every week.  Over half (53%) of people believe the rise of accessible technology, including camera phones, tablets and computers has meant that they take more photos. But rather than this having a detrimental effect on the quality of photographs, a third (32%) of people plan to take a photography course in the next year to improve their skills.

Photography also appears to have a positive impact on people’s well-being with nearly half (44%) of the people surveyed feeling happy when taking images. Just over 1 in 10 (11%) of snappers feel calm and relaxed when behind the lens.

Diana Parkinson, psychotherapist commented on the study: "It’s interesting and reassuring in these days of 'me, me me', that statistically both men and women are united in that most of the photos taken are of family. It clearly demonstrates that family is what matters most to both sexes, which I find heart-warming.

The magic of photos is that they 'freeze' moments in time, locking in memories. By looking at a photo we are immediately transported back to people, places and events. Photos give us a sense of belonging, reinforce our identity, stimulate and excite our memory. We can lose ourselves in a photo, re-experience happy times, which we cannot do in just words.

All of us now have the ability to take amazing photos, the art of photography has changed beyond recognition with today’s technology. It’s very exciting times."

Adrian Scott, head of Photoguard, commented: "Photography is becoming a core part of many people’s everyday activities and it’s great to see that so many people enjoy taking photos. Investing time and energy in developing photography skills can enhance people’s experience of using a camera, even if it is just the one built into the phone and it seems many people could realise their photography potential by learning from experts."

63.23m people live in the UK according to World Bank [January 2014]/ 21% = 13,278,300 people take photos every day

Photoguard, commissioned this research among a panel of 320 professional photographers (UK adults that have been paid for photography work in the last three months) and 680 amateur photographers (UK adults that take photographs on a regular basis). The sample is broadly representative of the UK across age, gender and region. Respondents were interviewed between 13 and 17 January 2014. The research was conducted online on behalf of Photoguard by independent research company One Poll.

Photoguard is a trading style of Thistle Insurance Services Ltd. Lloyds Broker. Authorised and regulated by the Financial Conduct Authority. A JLT Group company.

Registered office: The St Botolph Building, 138 Houndsditch, London EC3A 7AW. Registered in England No 00338645, VAT No. 244 2321 96.

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