announced today they've invested in an Indigo Platinum printer giving them a competitive
market advantage over their European counterparts.
The purchase means that
Pixology can offer a significantly increased range of innovative photographic
products to new and existing retail partners including BT, Dixons and Jessops.
camera consumers are demanding greater quality and more creative and innovative
formats from photographic products and services according to Pixology.
investment in an Indigo Platinum means that our retail partners can now offer
consumers a whole range of new products that they've never seen before,"
said Yuval Yashiv, the company's chief executive.
"Consumers are used
to buying 6 x 4 inch photographic prints. But with our Platinum digital printer,
they can now just as easily order personalised greeting cards, calendars, photo-booklets
and album pages.
"This is where the real digital photography revolution
lies - at the consumer face. Our retail partners are very excited about this opportunity
as it gives them additional value, introduces loyalty and encourages people to
convert to digital photography."
Pixology's newly developed Connectivity
technology along with the Indigo Platinum high speed, print-on-demand digital
offset printer together enable users to easily create and order double-sided,
multi-image products (e.g. album pages with captions) from the convenience of
Pixology will be one of the first European companies to use
Indigo's liquid ink technology for this purpose within the digital photography