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Polaroid PX 70 Color Shade & PX 600 Silver Shade UV Film

Impossible introduces the 2nd generation of new analog instant films and premiers its integral film in the fabled 20 x 24 Polaroid camera.

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PX 70 Color Shade
PX 70 Color Shade

Press Release:

At Photokina 2010 Impossible is proud to introduce the next revolutionary step in the ongoing development of analog instant films and to introduce two new Impossible instant films for traditional Polaroid cameras: 600 Silver Shade UV+ and PX 70 Color Shade.

PX 70 Color Shade - A new color film for Polaroid SX 70 cameras
This new color film for Polaroid SX 70 camera models is the advancement of the PX 70 Color Shade First Flush. Other than the First Flush Edition, this PX 70 Color Shade film edition provides much more contrasty and true to live color pictures. Combined with a highly sensitive overall exposure performance and strong characteristics, it allows achieving breathtakingly charming results.

PX 600 Silver Sade UV+ - A new b&w film for Polaroid 600 cameras
This is the next generation of Impossible's Silver Shade film. The special and newly added UV+ sheet guarantees improvement of the Black & White tone as well as an increased stability and overall performance. The brilliantly sharp tones range from b&w (~20C) to sepia (at ~23C) and allow a unique and fascinating range of possible applications.

PX 600 Silver Shade UV+ as well as PX 70 Color Shade will be released in October 2010

The Impossible Battery
So far Impossible has been using old stock of original Polaroid batteries. The new generation of Impossible instant film packs will start featuring a freshly produced Impossible Battery. The Impossible Impulse Battery has a new design, a capacity of 750 mAH, a highly improved temperature independence and will last for much more than one film pack. Therefore and because we’re thinking green, Impossible will launch a special Impossible Battery Return Program with the availability of Impossible’s new instant film generations. A rechargeable version of the Impossible Impulse Battery is under development

Impossible Integral Film for the fabled 20 x 24 Polaroid Camera
A world premiere - at the Impossible Soirée, a side event of Photokina for partners and friends, Jan Hnizdo set up his fabled Polaroid 20 x 24 inch Polaroid camera. And for the first time in the history of analog instant photography, Impossible dared to use integral instant film instead of peel apart film in this legend - in order to take wonderful, large format pictures. To do so, Impossible used the latest Impossible Silver and Color Shade chemistry, filled into several pods of the 8 x 10 film (whose production machinery Impossibel purchased last year) This unique and impossible adventure came to a happy end that saw the presentation of 9 portraits taken of visitors and guests. Everyone was blown away be the details and quality of the image material. In the future, Impossible will strengthen its relations with the 20 x 24 Studio in NYC, fighting to make the original Polaroid based 20 x 24 material available throughout the world as well as developing a worldwide 20 x 24 contest.

Special Award for Impossible by TIPA at Photokina 2010 award ceremony
The Impossible Project was awarded with a “Special Award” at the Technical Image Press Association TIPA Awards Ceremony 2010 on September 21 at the Photokina. The official comment of the Jury says: “TIPA honours the initiative of The Impossible Project to bring classical instant film for usage in traditional Polaroid cameras back to the market. Instant film has been and still is an important media for artistic photography, but disappeared after Polaroid decided to end its production. The Impossible Project’s instant film’s format, sensitivity and manipulability with a unique, new appearance of silver based, monochrome shades. The Impossible Project carries on the work of the inventor of instant photography, Dr. Edwin H. Land.”

For more information please visit the Impossible Project website.

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