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Polaroid X530 available from 31st March 2005

Polaroid X530 available from 31st March 2005 - First point & shoot camera to house the 1/1.8" X3 Foveon Direct Image sensor

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Compact Cameras

Polaroid X530First previewed at PMA last year, this will have been an 8 month delay on the original shipping date.The 4.5 million-pixel Polaroid X530 is the first point and shoot camera to house the 1/1.8" X3 Foveon Direct Image sensor, which captures light on three layers; red, green and blue. Other features include JPEG and RAW capture, plus a 3x optical zoom
Finally - the power of digital with the essence of film.

The Polaroid X530 is the world's premier digital-image maker, creating pictures with a quality that has never been seen before! This has all been made possible by the Foveon X3 direct image sensor which, based on the color film principle, captures all of the color information in three pixel layers, and a newly developed chip: the ASF19. As a result, color is reproduced naturally on each pixel location and the signal is converted with total precision into image information. This method differs from all other digital cameras, where several pixel locations were used to calculate the signal.

The Polaroid X530 also comes with unique PhotoLab software program which includes the Foveon X3 Fill light tool to assist in situations where the picture does not quite work out due to difficult lighting. With this tool, sensational results can be achieved without any prior knowledge of image editing. What's more the X530 also offers an image editing menu which enables pictures to be edited directly on the camera, right on the spot.

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