Profoto Takes Location Shooting To New Heights

Advertorial Promotion

Since Profoto redefined the on-location flash with the creation of the B1, it has become the benchmark. Now, the benchmark is about to be set again with the launch of the Profoto B1X.

This is more than an update, this is a significant replacement with improvements in three important areas; power, power and power. A more powerful modelling light, a more powerful battery and extended HSS power range. And when we talk about power in all the right places, we really mean it. Like its predecessor, the B1X is the ultimate on-location flash.

The B1X features a new LED modelling light which adds 80% more light output while increasing colour rendering (CRI) beyond 90. The additional power and improved colour rendering make it even more useful as an on-location modelling light, whilst also becoming an extremely efficient main or effect light, helping you to enhance natural light in dull conditions.

It’s not unusual for shooting days to go long, so you need a battery that can do the same. The new battery pack holds an impressive 50% more energy with no extra size or weight. It also fits existing B1’s and B1 chargers. And now, in HSS mode, the B1X has the same power range as in normal flash mode - 9 f-stops for all compatible cameras! That makes it the widest HSS range available on any flash so it’s even easier to shape light with the flash in all light conditions including sunrise, broad daylight and sunset. (Existing B1 owners can download and install this as an upgrade free of charge from the Profoto website.)

Speaking of power, we’re also launching two new OCF reflectors that add lots of punch and direction to overpower the sun. Adding hard light to the shaping palette of Profoto OCF light shaping tools, the OCF Zoom Reflector and the OCF Magnum Reflector are compact and lightweight which makes them ideal for shooting on-location. The OCF Zoom Reflector is so portable it even fits into the B1 case while mounted on the B1 or B1X - making it a handy timesaver when packing up.

The OCF Zoom Reflector doubles the effective light output at two meters range, while the slightly larger OCF Magnum Reflector adds even more effective power output making it perfect for throwing light over long distances without being overpowered by natural light. Both reflectors also offer a wide beam angle adjustment range that extends light shaping opportunities further.

The B1X and the two new reflectors continue our dedication to on-location shooting alongside the B2 and our existing range of OCF light-shaping tools. In addition, we have recently also extended our camera TTL compatibility to four major brands with AirTTL remotes now available for Canon and Nikon, and official Profoto partners Sony and Olympus.

Truth is, the only people who can improve on an original, are the people who made the original. Born of the B1 – comes the all new B1X and new Profoto OCF light shaping tools. No matter where you’re shooting, you’ll have power in all the right places.

Learn more at profoto.com/B1X