Relonch Camera Relaunched As Hassle Free Photography

Relonch has announced a new camera as a service that is designed to take all the hassle out of photography.

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Relonch Camera Relaunched As Hassle Free Photography: Relonch 291 Brown Angled

We first saw Relonch at Photokina 2014, with a prototype mirrorless APS-C camera designed to attach to the iPhone, although, this unfortunately never made it to market. After this, they released a Relonch app in 2015, designed to make your photos look great.

Now Relonch are relaunching a new camera as a service. Based on the Android running Samsung Galaxy NX (from 2013), the new Relonch camera removes all the usual useful features like the large 4.8inch touch-screen, mode dial, flash, and leaves the user with simply a power button and a shutter release button. The lens is also already chosen for you. 

This isn't really designed for photographers, or those that like the process of taking numerous shots, going through selecting their favourites, and editing them to suit, as the Relonch service takes your photos (uploading them over a mobile network), edits the best, and then gives you that photo the next day on the Relonch app, when it's been edited. You'll also get a monthly photo album of your best photos, with the service due to be available for $99 (US) a month. You can see additional before and after photos in the gallery below.

Relonch Camera Relaunched As Hassle Free Photography: CAPTURED PICTURED 01 |

To try this now, you have to be in Palo Alto, CA, where you can take it for a Test Drive. The service is planned to be available world-wide in 2018, so until then, you'll simply have to continue taking and editing photos yourself. 

Relonch Camera Relaunched As Hassle Free Photography: Relonch 291 Blue Top

Relonch Camera-as-a-Service Lets Members Have Remarkable Photos - World’s first camera-as-a-service model aims to deliver an experience that will make you reconsider how you capture everyday moments.

PALO ALTO, CALIF., December 13, 2016 — Today, Relonch unveiled its camera-as-a-service at the company’s showroom located in the heart of Silicon Valley on downtown Palo Alto’s main drag. With the press of a single button, Relonch 291 takes photos that automatically upload to Relonch’s server over LTE for processing and distribution. This simple sequence solves for what Relonch refers to as the “chain of pain” associated with producing professional-looking images. You won’t need to fuss with confusing camera settings, tedious file downloads, manual image sorting and laborious photo editing.

“There’s nothing valuable about owning a camera that collects dust on the shelf or that you don’t know how to use” said Relonch co-founder Yuri Motin. “Our aim is to eliminate the countless complications associated with photography so we chose to create the camera as a service model rather than just hardware or software. Our service gives members the ability to solely focus on the experience, on the moment itself.”

Relonch Camera Relaunched As Hassle Free Photography: Relonch 291 Rear Red

Do you want to try it? Sign up for a three-day test drive by visiting the showroom. If you’re already a believer, register online to become a member. The service will be available globally in 2018 and includes:

  • a camera that is preset to take great photos;
  • an algorithm-based approach to developing photos called Pictured Technology; and
  • a mobile application for receiving and storing your Relonch images.

CEO and co-founder of Relonch Sergey Korzhenevich explains, “Even high-end cameras tend to disappoint most people because pictures rarely capture what they actually saw. Relonch members could be camera savvy but don’t need to be because our preset camera and Pictured Technology takes care of everything.”

Relonch 291 Hardware Other sample images

Pictured Technology is the Relonch approach to photo processing. Every object within a frame is processed independently based on the company’s professionally edited photo stacks and algorithms. Members will see a great difference between Relonch photos and ones where you apply a single filter to the entire photo. Given that lighting conditions are factored into the algorithms, photos actually look like what you pictured.

“The nuances associated with capturing outstanding photos make it hard for average photo enthusiasts to find true satisfaction. We know that will change if they switch to our camera-as-a-service model,” added co-founder Nikolay Babich. “All you need to do is believe that you can take remarkable photos of your everyday life and find value in the simplicity of our process—one-click, automatic upload, and next-day delivery of photos.”

The Relonch mobile application is where you’ll receive your processed photos. You’ll no longer need to sift through thousands of raw image files to find the best ones. Relonch will select and process your photos for you. Each morning, Relonch will directly deliver your best photos to the Relonch app. In addition, members will be able to select their favorite photo of the day to create a personal collection of your best 365 images, highlighting your life’s best moments over the course of the year.

About Relonch

Founded in New York City, Relonch, Inc. is reinventing the photography experience with the world’s first camera-as-a-service. Relonch has reduced the complexity of professional photography to a single shutter button. See more on Instagram, Twitter, Facebook or in person at the company’s showroom.

(Via CNET)



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