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Ricoh GXR P10 28-300mm f/3.5-5.6 VC Review

We review the Ricoh GXR P10 - the 10.7x optical zoom lens unit for the Ricoh GXR System.

|  Ricoh GXR P10 28-300mm f/3.5-5.6 VC in Compact Cameras
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Ricoh GXR P10 28-300mm f/3.5-5.6 VC Zoom

Joshua Waller looks at the Ricoh GXR P10 28-300mm f/3.5-5.6 VC Zoom - the unit is a compact ultra zoom lens unit for the Ricoh GXR system, featuring a 10 megapixel backlit CMOS sensor. Nb. Due to similarities between the system, this review is based on the Ricoh GXR M Mount review.

Ricoh GXR P10 28-300mm f/3.5-5.6 VC Features

GXR P10 28-300mm f/3.5-5.6 VC

The Ricoh GXR P10 28-300mm lens unit gives the most optical zoom available on the Ricoh GXR system and with built in vibration correction provides a useful go anywhere camera, albeit with a compact camera sensor, in comparison to the larger APS-C sized sensor in a number of the other GXR units.

Ricoh GXR 28mm, M Mount A12, P10
The P10 lens unit is one of five different lens units available for the GXR body, with the others being the 28mm f/2.5 lens unit (left), Ricoh GXR M Mount A12 (middle), P10 28-300mm VC unit (above right), 50mm macro and 24-72mm (not shown).

Ricoh GXR P10 28-300mm f/3.5-5.6 VC Zoom
Ricoh GXR P10 28-300mm f/3.5-5.6 VC Zoom

The idea behind the system is that you buy the GXR body and lens unit, then when you are familiar with the system and controls you can switch to a different lens when needed. Much like an interchangeable lens camera, however the lens and sensor units are said to be optimised for each other, with the P10 with 10.7x optical zoom lens and compact sensor being much more compact than a 10x zoom lens would be on a large sensor Digital SLR or Compact System Camera.

Key Features

  • 10 megapixel Backlit CMOS sensor, 1/2.33 type
  • 10.7x optical zoom lens, equivalent to 28-300mm
  • 5fps continuous shooting speed in RAW
  • ISO100 - ISO3200
  • VC / Vibration Correction sensor
  • 1cm Macro
  • 3 inch screen, 920k dots
  • 720p video
  • Flash hot-shoe
  • Manual Controls, RAW support

Ricoh GXR P10 28-300mm f/3.5-5.6 VC Handling

Ricoh GXR Body
Ricoh GXR Body

Handling / Controls / Buttons - The body of the GXR system is the same regardless of what lens and sensor unit you attach to the camera and therefore this enables you to become familiar with the camera buttons and controls. The camera features a number of customisable function buttons and an ADJ / Adjust dial that lets you quickly set the most common options such as white balance, ISO, image quality, colour and focus point. The front scroll wheel lets you quickly scroll through the options.

Ricoh GXR P10 28-300mm f/3.5-5.6 VC
Ricoh GXR P10 28-300mm f/3.5-5.6 VC

The P10 lens unit is quite compact and features a removable lens cap. There is a ring that can be removed around the end of the lens, to allow additional adapters. The zoom control on the back of the body is used to control the zoom lens.

Ricoh GXR Body Rear
Ricoh GXR Body Rear

Menus - The menus are the same regardless of what sensor / lens unit you use on the camera, however some of the features and options alter slightly depending on the module, for example some have extended ISO settings, or high speed shooting and HDR (in the case of the P10). The menus are very logically laid out and the high resolution screen makes reading them easy as the text is very clear. The menu system is split into three main areas: photo shooting menu, key custom options and the setup menu. The key custom options menu lets you customise what the ADJ menu options are, what the Function, Up, Down and Zoom buttons do. The ADJ button can also be set to quickly change the ISO setting without having to press it down.

Ricoh GXR P10 28-300mm f/3.5-5.6 VC
Ricoh GXR P10 28-300mm f/3.5-5.6 VC

Battery Life - Battery life alters depending on what module is connected and with the M Mount it is rated at 330 shots. We managed to take 320 photos using mostly the M Mount, with the P10 and A12 28mm unit used as well.

Speed - We tested each camera's performance at focusing, shutter response, shot to shot time, continuous shooting etc and have posted the results below. To test this we took 6 or more shots and calculated the average, so that consistent results were produced, we also made sure to test all the cameras at the same time to ensure the cameras were being tested under the same conditions.

  A12 M Mount A12 28mm P10
Shutter Reponse 0.1 0.05 0.1
Wide - Focus / Shutter Response Manual 0.6 0.4
Full zoom - Focus / Shutter Response Manual N/A 0.6
Switch on Time to Taking a Photo 1.9 2.8 2.4
Shot to Shot (without flash) 1.2 2.0 1.8
Shot to Shot with Flash 1.4 2.4 2.2
Continuous Shooting (JPEG) 2.5fps (~) 3fps 0.6s
Continuous Shooting (with Flash) N/A N/A N/A
Continuous Shooting (RAW) 2.5fps (4 shots) 3fps 4 shots 5fps (5 shots)

The camera provides fast shutter response, reasonable focus speeds (although a quicker hybrid focus system as found in the Ricoh CX5 / CX6 would be a welcome addition) and high speed shooting when shooting RAW. The camera only shoots at 0.6 seconds between shots when shooting JPEG, but switch to RAW and the camera will shoot at 5fps, which seems a little odd.


Ricoh GXR P10 28-300mm f/3.5-5.6 VC Performance

Click to view larger or click "Hi-Res" to view full size sample photos. Additional photos and product shots can be found in the Equipment Database for the Ricoh GXR P10 - where you can add your own review and photos.

Ricoh GXR P10 28-300mm f/3.5-5.6 VC Sample Photos

Sample photos - Flash performance is good with minimal red-eye and good skin tones. Detail and colour are good giving pleasing shots.

Ricoh GXR P10 28-300mm f/3.5-5.6 VC Lens test images

Lens test images - Macro performance is excellent with the camera focusing on subjects as close as 1cm away from the front of the lens. Image quality is good whether using the lens at the wide or telephoto end, with low purple fringing and minimal chromatic aberration. Detail is good with only very slight loss of quality at the very corners of images.

Ricoh GXR P10 28-300mm f/3.5-5.6 VC ISO test images

ISO noise performance - Noise is lowest at ISO100, although it can be seen in darker areas when viewing images at full size. At ISO200 noise increases slightly but not drastically. At ISO400 noise becomes more noticeable, although the camera is still capable of producing good colour and detail. ISO800 shows an increase in noise and a slightly loss of detail, although results are still useable. At ISO1600 noise becomes intrusive and image quality takes a dive with a noticeable reduction in image quality, however images may still be useable when resized. At ISO3200 images become dominated by noise and image quality suffers dramatically with a loss of colour, contrast and detail, therefore this setting is best avoided.

Ricoh GXR P10 28-300mm f/3.5-5.6 VC White-balance test images

Auto White Balance performance - AWB produces images with a yellow cast under tungsten lighting and using the tungsten preset produces much more accurate colours. Under fluorescent lighting the camera produces good results with just a slight colour cast. Detail is good even in the shadow areas.

Digital Filters / Panoramic mode, Scene modes: The GXR P10 does not feature many digital filters or much in the way of creative effects, however it does feature the following scene modes: Movie, Portrait, Sport, Landscape, Nightscape, Skew Correct mode, Zoom Macro, Dynamic Range.

Video: 1280x720 / 30fps is available on each camera, with the P10 allowing optical zoom before recording. The video mode is accessed through the Scene mode on the dial, which makes it not the most easy to access.


Value For Money

The Ricoh GXR plus P10 28-300mm module costs £250 for the GXR body and £205 for the P10 lens unit, making it £450 / or alternatively the camera and lens unit can be bought as a kit for around £390. If you already have the GXR body with a different lens, then the P10 unit adds additional zoom, however you could easily buy a different pocket zoom camera for well under £200, or even Ricoh's own Ricoh CX5 or CX6 instead.


Ricoh GXR P10 28-300mm f/3.5-5.6 VC Verdict

The Ricoh GXR P10 lens unit gives a useful zoom range and with built in vibration correction can provide usable shots in less than ideal light. The biggest competitor to the P10 lens unit comes from Ricoh itself, with the recently updated Ricoh CX5 and CX6 giving it some real competition, especially as the latest model, the CX6, now has manual controls, although if you want to use RAW then you would still need to get the P10, or an alternative pocket zoom. For owners of the GXR system already, the P10 lens unit provides a good level of zoom and gives a lot more versatility than the rest of the lenses available.


  The Ricoh P10 would make a decent addition to the GXR system if you already have the body, but otherwise the Ricoh CX5/CX6 compacts would do just as well.

Ricoh GXR P10 28-300mm f/3.5-5.6 VC Pros

10.7x optical zoom lens
GXR Body is very good
Great handling
Great screen
Image Stabilisation
Good image quality

Ricoh GXR P10 28-300mm f/3.5-5.6 VC Cons

Optical zoom can't be used during videos
5fps shooting RAW only, not JPEG
ISO3200 best avoided


Ricoh GXR P10 28-300mm f/3.5-5.6 VC Specifications

Max Aperturef/3.5 - f/5.6
35mm equivalent28mm - 300mm
Optical Zoom10.7x
Image Sensor
Pixels10Mp (Megapixels)
Pixels (W)3648
Pixels (H)2736
Sensor TypeBack-lit CMOS (B.S.I.)
Sensor Size1/2.3-inch
Sensor Size (width)No Data
Sensor Size (height)No Data
Aspect Ratio
  • 4:3
  • 3:2
  • 16:9
  • 1:1
LCD Monitor
LCD Monitor3in
Screen resolution920k
Touch ScreenNo
Min Focus1cm
Focusing modes
    Exposure Control
    Shutter speeds shortest1/2000sec
    Shutter speeds longest30sec
    Bulb modeYes
    Exp modes
    • Program
    • Aperture-Priority
    • Shutter-Priority
    • Manual
    • Scene modes
      ISO sensitivity100 - 3200
      White balance
      • Auto
      • Manual
      • Incandescent
      • Fluorescent
      Exposure Comp+/-4
      Shooting Options
      Continuous shooting4.3fps
      Movie modeYes
      Video Resolution
      • 1280x720 HD 720p
      • 640x480 VGA
      • 320x240 QVGA
      Video FPS30fps
      Stereo SoundNo
      Optical Zoom with VideoNo Data
      Other Features
      Image StabilisationYes
      USBUSB 2
      Card Type
      • SD
      • SDHC
      File Type
      • RAW
      • JPG
      • RAW + JPG
      Power Source
      Battery TypeDB-90 rechargeable battery (3.6V)
      Battery Life (CIPA rating)440shots
      Box Contents
      Box ContentsNo Data
      WeightNo Data

      View Full Product Details

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      Photographs taken using the Ricoh GXR P10 28-300mm f/3.5-5.6 VC

      Palm Trees on the Indian River ( Dominica)Experimenting with Infrared 450 nmA winter's afternoon strollA tree by the Lake (infrared)The clock towerPalmsPalmsA tree beside Lake BalaThe three spires Lichfield Cathedral (infrared)An afternoon's cruiseHighland riveredgeTireeTiree Waves

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