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Ricoh Theta 360 Camera Announced

Ricoh has announced the new Ricoh Theta 360, a unique digital camera designed to capture a 360 view.

|  Ricoh Theta in Compact Cameras
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Theta Ricoh Theta Side Ricoh Theta Side Buttons

Ricoh has announced the new Ricoh Theta 360 - designed to capture spherical images wherever you go.

It features simple operation, simply press the shutter button and the camera will work out the rest. It is designed to be lightweight, at just 95 grams. It also has Wi-Fi connectivity, letting you synchronise GPS information with an iPhone. The iPhone app lets you remotely capture images, as well as view them.

The camera features a lens on both sides, and on the thinnest side a power lamp, power button, wireless button, and wireless lamp. On the bottom is a USB connection, a tripod mount hole, and on one side the shutter button. Pre-orders will begin in September / October priced at 399USD, 329GBP.

Key Features

  • Shooting distance 10cm-infinity
  • Auto exposure control
  • Manual Exposure compensation +/- 2.0EV
  • ISO100 - ISO1600
  • Auto white balance
  • Auto 1/8000 - 1/7.5 sec
  • 4GB internal memory
  • Stores approximately 1200 photos
  • Built in rechargeable battery, with 200 shot battery life
  • JPEG image file format
  • microUSB socket
  • 95g, 42x129x22.8mm
From Ricoh: Tokyo and Berlin, 5 September 2013, Ricoh Company, Ltd. announced today the launch of the RICOH THETA, the world’s first mass-produced imaging device that encapsulates fully spherical scenes with one shot. The handheld device, to be sold at a base price of USD 399, will be available for preorder this month in France, Germany, the UK and the US at

Developed and manufactured by Ricoh, the device will be marketed by subsidiary Ricoh Imaging Company, Ltd. through its French, German, UK and US online-exclusive sales channels starting October.
The RICOH THETA features a proprietary ultra-small twin-lens folded optical system that captures the scene around, above and below the device in one shot for unprecedented, fully spherical images. Fitting easily in a pocket or the palm of a hand, the slim, lightweight (95-gram) RICOH THETA is a go-anywhere device suited to confined spaces, the great outdoors and everywhere in between.

The device is synchronized with smartphones, where images can be immediately transmitted via Wi-Fi® and viewed with a dedicated free app. The app also allows images to be pinched, swiped or rotated to edit size, shape and composition. Images uploaded to can be shared on social networks such as Facebook™, Twitter™ and Tumblr, as well as Microsoft®’s Photosynth®.

At launch, the RICOH THETA will be compatible with the iPhone 4S and iPhone 5 running on iOS™ 6.0 or above, supported by RICOH THETA for iPhone, a free iOS app available at App StoreSM. Android™ compatibility is expected before the end of the year.

“The RICOH THETA enables people to capture, explore and share their creativity and new visions of life,” said Wataru Ohtani, associate director of Ricoh’s New Business Development Center. “By encapsulating everything and everybody within a cohesive sphere in one simple shot, it will help users to perceive the interconnections that we all share. The RICOH THETA connects users with their own cognitive and non-cognitive senses, and ultimately with other people.”

“The RICOH THETA is a groundbreaking device for general consumers of all ages and all photographic skill levels,” said Noboru Akahane, president of Ricoh Imaging. “Its unprecedented capability to capture fully spherical images, coupled with affordability and user friendliness, makes the RICOH THETA a tool that anybody can use to discover and share their powers of creativity.”

“The RICOH THETA isn’t just a big step forward in panoramic photography,” according to Blaise Agüera y Arcas, Distinguished Engineer at Microsoft, and Architect of Photosynth. “It changes the nature of photography itself: You can shoot first and crop later, or share the full sphere including the photographer. It’s an exciting product, and Microsoft is proud to be partnering with Ricoh by integrating support for the RICOH THETA in the Photosynth mobile app.”

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Photographs taken using the Ricoh Theta

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josa 9 25 Czech Republic
5 Sep 2013 6:38PM
So, what is it good for?

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