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Samsung beach research

Samsung beach research - According to new research Samsung Cameras are erasing evidence of looking bad on the beach.

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Industry News

Press release: Samsung beach research

New research out today reveals that more and more Brits are dieting, hitting the gym or fake tanning specifically so they will look good in their holiday photographs, according to a survey of over 1,700 British holiday makers by Samsung Cameras. Eight per cent of the nation even practice their beach pose before going on holiday.

It’s no secret that Brits love their holidays and take great pride in getting themselves in shape for the summer getaway. However, with the rise of digital technology now giving us the opportunity to review and delete any snaps that don’t show us at our best, our attitudes to holiday photography have changed. A whopping 49% of holiday-goers are so snap happy, they take pictures of everyone and everything during their holiday safe in the knowledge they won’t miss anything and can delete potentially embarrassing ones on the plane home.

Samsung Cameras commissioned the research into the nation’s holiday photography habits on to find out what makes the perfect holiday photo “We are surprised by the nation’s obsession with how they look in their holiday photographs and as much as we are pleased that more people are embracing digital camera technology we think there’s always room for the odd embarrassing photograph of dad asleep on a deck chair.” says a spokesperson for Samsung Cameras.

Does my bum look big in this?

The survey reveals that 21 per cent of females admit to being very concerned about how they look in their holiday photographs, men are far more laid back with just 5 per cent admitting to worrying about their lack of six pack. Those in the 16-24 age group are most concerned with showing their friends photos of them looking good on holiday with almost half (47 per cent) going on a diet before their holiday, this compares to just 28 per cent of over 50 year olds. However, it’s those in Northern Ireland who are hitting their beach diets the hardest with 55 per cent terrified of looking fat in their holiday snaps.

It’s Tan-tastic in the North East

An increasing number of us are just too impatient to wait until we get on holiday to get a tan – 22 per cent of females and even 11 per cent of males admit to getting a tan before they leave with those in the North East most obsessed with making sure they have a tan in their holiday photos right from the beginning (26 per cent). Those in Northern Ireland were most concerned about how they looked in their holiday photos with 19 per cent admitting to being very worried, and contrary to the stereotype of southern softies those from the South East are the least concerned about how they look in their holiday photos - just seven per cent.


In the family way

When questioned almost a half (47 per cent) of all respondents said that capturing a beautiful landscape makes for the best holiday photograph while a third of respondents confirmed that that friends and family are crucial to their best holiday snaps, with this figure raising significantly amongst the 24-44 year olds, likely due to an increase in family holidays. 16-24 years olds on the other hand are far more interested in a holiday photograph capturing all the action (double – 20%). While females are vainer with 10 per cent more females than males citing “One where I look good” as the main criteria for selecting their best holiday snaps men live up to their technical stereotype with double the number of males citing

Where in the World

With all this fuss about how we look in our holiday snaps we are at risk of forgetting one of the main reasons we go on holiday in the first place – to enjoy the beautiful landscapes and scenery. However, all is not lost – the classic tourist hotspots of Rome, Venice and Paris top the list of favourite places to photograph. Although Waikiki beach in Hawaii topped the list for the beach they would most like to photograph a surprise entry came from the marginally less exotic Shell Beach in Dorset which beat beaches in Spain, Portugal and Greece in the poll. Traditional border rivalry still exists though – London is the place Scots would least like to photograph on holiday!


Key Findings

  • 30% said that Rome would be the best city to photograph
  • 50% said their holiday photos are more about fun than great quality
  • 49% want to capture everything so they take lots of photos
  • 73% are worried about how good they look in a holiday photo

View Directory Page : Samsung Cameras
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