Samsung has launched a photography revolution, with a pledge to train up 250 photographers to David Bailey Levels.
With London born photographer David Bailey being voted the nation’s most inspiring photographer, Samsung has joined up with the man himself to hunt down 250 real life David Baileys. Whether it’s Dave (Bailey) in accounts, or Mr D. Bailey who runs the corner shop, Samsung is looking to show that there has been a revolution in photography – no longer just something trained professionals can enjoy. Samsung is leading the way by literally turning us all into David Baileys.
Having commissioned research to find out more about the nation’s photography habits, it’s clear that whilst interest in photography has grown with over half (53%) of adults now taking photos once a week or more, we are still unsure how to get that great shot. This research has helped shape Samsung’s search for David Bailey’s and show everyone that with the right camera photography can be easy, and who better to provide inspiration than the master himself, photographer David Bailey.
Getting a decent shot is more difficult than it looks with 42% of Brits being disappointed with at least half of the pictures they have taken at milestone events. From the blurry shot of your child’s first steps to the first dance shot being completely pitch black, the images we hope will capture the moment for a lifetime often let us down. Over a quarter (30%) of people stated that weddings were the most important event to take good snaps at, topping other life events like having a child.
Part of the problem seems to be that we’re overwhelmed by the range of technology available and are unsure of how to put it to good use, with more than one in five (21%) admitting they have problems with using their cameras and the lens.
Nick White, Head of Digital Imaging, Samsung Electronics UK and Ireland, said “We’re committed to developing cameras that are easy to use and deliver great results every time. Our collaboration with David Bailey is an excellent way to help democratise great photography and show that with the Samsung NX range of cameras you don’t have to be the David Bailey to get professional standard shots.”
David Bailey said:“Cameras used by people every day are becoming more and more advanced, this technology can be confusing but also gives us the opportunity to be better photographers, which is extremely important. It is clear photography is a growing passion in the UK, and I am delighted to be working with Samsung who is making great, simple professional shots accessible to everyone.”
To enter, take a look at Samsung's facebook page.