Borrowing from the lightning-fast speeds, precision engineering and colourful style of international motorcycle racing, SanDisk Corporation today launched a line of turbo-charged flash memory cards – the SanDisk Extreme Ducati Edition CompactFlash and the SanDisk Extreme Ducati Edition SD Plus. Both have the quickest read/write times of the SanDisk portfolio and represent the company’s ultimate performance products for digital photographers.
The announcement was made during a press conference at SanDisk headquarters on the eve of the U.S. Grand Prix MotoGP race on July 22 at Laguna Seca in Monterey, California. Present for the launch were Casey Stoner of Australia, a Ducati competition rider who is currently ranked number one in the international MotoGP circuit, and teammate Loris Capirossi of Italy.
The SanDisk Extreme Ducati Edition cards are the result of a sponsorship and marketing relationship between SanDisk and Ducati Corse, the racing arm of Italy’s famed Ducati motorcycle company. The line-up consists of 4Gb and 8Gb capacities for the SanDisk Extreme Ducati Edition CompactFlash card and 4Gb for the SanDisk Extreme Ducati Edition SD Plus card. The latter features a snap-open connector that enables the card to be plugged in directly to the USB port of a personal computer without requiring a cable or reader. Distinctive bright red labels and packaging bear images of Ducati MotoGP racers and the Ducati Corse emblem.
“With the SanDisk Extreme Ducati Edition cards, we have reached a new threshold of speed – 45 megabytes per second for the CompactFlash cards and 20Mb/sec1 for the SD Plus card,” said Tanya Chuang, director of worldwide retail product marketing for the high performance imaging market at SanDisk. “These speeds allow for fast transfers of images from the cards, and are especially useful for professional photographers in their work-flow environments.”
The SanDisk Extreme Ducati Edition CompactFlash card is twice as fast as the SanDisk Extreme III card and is 5Mb faster than the new SanDisk Extreme IV card, she added.
SanDisk’s relationship with Ducati Corse, which was launched in January, “takes the marketing of our memory products into a new dimension,” said Wes Brewer, vice president of SanDisk’s Cards and Accessories Division. “Ducati is on the leading edge of motorcycle design and performance, and SanDisk is the world leader in flash memory cards. Both companies share a passion for speed and for pushing the envelope of technology. We feel that SanDisk’s new products will resonate not only with photographers but also with the millions of Ducati and MotoGP fans around the world,” he added.
SanDisk is currently rolling out a worldwide merchandising and marketing campaign that leverages the Ducati MotoGP sponsorship.
Initial distribution is planned for August in North America and Europe, with the cards available through photo specialty stores, high-end niche retailers, high-end department stores, Ducati network shops and other outlets, including on-line. Suggested retail prices are $164.99 (around £83) or the 4Gb CompactFlash card, $314.99 (£157) for the 8Gb CompactFlash card and $129.99.