SanDisk Corporation today announced that the SanDisk 16Gb Extreme III CompactFlash card has won an Editor’s Choice Award from American Photo magazine. This is one of the photographic publishing industry’s most authoritative honours, with judging criteria based on quality and performance. The announcement was made during PhotoPlus 2007 International Conference and Expo, where SanDisk is exhibiting through Saturday in the Jacob K. Javits Convention Centre.
“Each year, the editors of American Photo select from hundreds of new products for photographers,” said Richard Rabinowitz, publisher of American Photo. “Only a handful of products pass the key selection requirement that it make a significant improvement in the lives and workflow of photographers who will use these products.”
In explaining the products selected, the magazine wrote of the SanDisk Extreme III 16Gb card: “Unlike competitors, it’s a tough-as-nails professional version with ‘extreme’ temperature and shock specifications identical to its 8Gb predecessor – and despite its doubled capacity, no reduction in the previous 20Mb/second data transfer speed.”
“Winning an Editor’s Choice award is immensely satisfying,” said Tanya Chuang, SanDisk’s director of retail product marketing for global imaging. “We believe that the speed and performance of the SanDisk Extreme III card are second to none and we are pleased to have this confirmed by such a highly-regarded publication. Earning this award is a testament to the commitment and dedication we have made to our customers to offer the best possible storage card products for digital photographers worldwide.”
The SanDisk Extreme III 16Gb card is ideal for professional photographers who shoot RAW or high-resolution JPG files and need the performance, reliability and capacity to capture these large files. The SanDisk Extreme III CompactFlash cards can also be used with the Grass Valley Infinity Series Digital Media Camcorder, the first camcorder introduced in the broadcast industry that uses non-proprietary, removable, solid-state flash memory cards as recording and playback media. The card has minimum write and read speeds of 20Mb per second (Mb/sec.)
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California, and has operations worldwide, with more than half its sales outside the U.S.