There will be a new meaning to Rush Hour when the streets of central London
are filled with the sights and sounds of Formula One on Tuesday 6 July. This
spectacular display is unprecedented, and Olympus will be helping the expected
250,000 onlookers to capture the moment, as eight Formula One teams take to
The evening event, running from 6pm to 8pm, takes a route starting at Waterloo
Place, at the bottom of Lower Regent Street, will go up to Picadilly Circus
and from there along Regent Street itself. Promising to get about London even
faster than a black cab, the Formula One cars will spear right through the pedestrian
precinct outside the London Palladium before heading for Liberty's department
store and from there back on to Regent Street for the run back down to Waterloo
As an official sponsor of the Scuderia Ferrari Marlboro team, Olympus is in
pole position to capture the moment when Formula One hits the West End. Not
only is Olympus carried on the nose of this year's Ferrari F2004, winner of
eight out of nine races so far this season, but also as an official event sponsor
the Olympus colours will be seen along Regent Street.
All proceeds from the event will be donated to the arts in Westminster, which
supports the provision of high quality activities in all art forms, from local
to international level.
As well as supporting the event Olympus will be providing ten prize-winning
amateur photographers, who have won the opportunity of a lifetime, to capture
this remarkable event on camera. They will be equipped with top-of-the-range
Olympus C-8080 WZ digital cameras, and have access to the exclusive Olympus
rooftop balcony with adjoining hospitality suite.