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Sigma micro fibre lens cloth - the most feature packed to date!

Unique triangle knitting structure, eliminates dust, finger-prints and oil. Excellent water absorbing power and cleaning effect. Optimised for both film and digital lenses. Incorporates new Low Energy (LE) technology.

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There's not much you can say about a lens cloth, other than its ability to clean a lens. I guess this was on the Sigma PR person's mind when they sat to write the release - and it shows. We never knew cloths had so many unique features!

Press release
Sigma Imaging (UK) Ltd is pleased to announce the launch of the new Sigma Micro Fibre Lens Cleaning Cloth. This cleaning cloth has been optimised for use with both digital and analogue lenses making it the perfect accessory for film and digital SLR owners. The advanced structural qualities of this cloth make it suitable for both left and right-handed people.

New Low Energy (LE) system utilises the power of kinetic energy, so when your DSLR batteries are running low, the cleaning cloth will keep going and going!

In addition to cameras and lenses, the cleaning cloth is suited for use with spectacles, CDs and DVDs, Jewelry, optical instruments and computer screens. This cloth also makes for a handy back-up if you run out of tissues.

This cloth is also branded with the SIGMA logo in the bottom right hand corner making this a real collectors item. With a breath-taking SRP of just 5.99 demand is expected to be high.

Optional Accessories
Sigma photographic lenses.

Available fittings
Fully compatible with all popular analogue and digital lenses.

Vignetting may occur if the lens cleaning cloth is used whilst taking a photograph.
The appearance, technical specifications and construction of the product are subject to change without notice.

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Comments



Quote:..suitable for both left and right-handed people..

..when your DSLR batteries are running low, the cleaning cloth will keep going..

..handy back-up if you run out of tissues..



ROTFLMAO
Oh, I missed this one.


Quote:Vignetting may occur if the lens cleaning cloth is used whilst taking a photograph.


Classic!
mattw 18 5.2k 10 United Kingdom
Is it April 1st already? Where did feb and march go?
5.99 no thanks :O)
u08mcb 18 5.8k
EPZ has either been hacked or the news guy has a sense of humour OR he's looking at this again and going "bugger"
den2il 19 203 England

Quote:The advanced structural qualities of this cloth make it suitable for both left and right-handed people.


That's o.k. I'm ambidextrous.

--Den--
Nothing to do with me unfortunately! Smile

Press releases like this are made to be shared though.
digicammad 19 22.0k 40 United Kingdom
A press release writer with a sense of the ridiculous! Brilliant.
jeff50 17 162
for 5.99 it didn't mention wiping your derriere on it!
Ade_Osman 19 4.5k 36 England
[q]This cloth also makes for a handy back-up if you run out of tissues.[q/]

Does that mean I can blow my nose into it as well?
Kris_Dutson 20 8.2k 1 England
Excellent, give Sigma's press release writer a raise. Smile
Rob 17 116
I'll get Gary to pass on your appreciation.

This has proved to be one of our most popular news stories this week, so said PR's humourous approach has obviously worked!

Quote:The appearance, technical specifications and construction of the product are subject to change without notice.

Wow, that's impressive. It could change colour half way through cleaning your lens? Bit disconcerting though if the colour changed to green after blowing your nose in it. Smile
Will I need to take a custom white balance before using it???

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