Capture more than your imagination with Sony's new Alpha digital SLR
Super SteadyShot inside
The exclusive Super SteadyShot function in the Alpha 100
adjusts the CCD position to counter hand movements. This lets you take
photos that are sharp and beautiful even when shooting freehand at much
slower speeds. This opens up a whole new range of shooting
opportunities, letting you take quality pictures in low light
conditions or when using a telephoto lens. And unlike lens based
anti-vibration systems, the Alpha 100 has Super SteadyShot built into
the camera body itself, so no matter which lens you choose, you can
enjoy shooting without worrying about blur from vibration.
10 megapixel CCD
The Alpha 100 tops it's class with a high resolution 10 megapixel CCD,
giving you the ability to capture incredibly minute details, subtle
gradations and delicate shifts of colour and shading that
lower-resolution cameras simply can't detect. Thanks to it's large-size
CCD, the Alpha 100 provides a wider tonal range with less noise, and
allows you to produce prints that are stunningly sharp and
exceptionally clean even when enlarged to 12x16 inches.
Unlike compact digital cameras, SLR cameras have their insides exposed
to dust every time the lenses are changed. The Alpha 100 includes two
anti-dust measures that protect the CCD and keep spots and streaks off
your images. The low-pass filter
on the CCD has been treated with an
anti-dust coating to minimise static charge and thereby reduce the
attraction of dust. Furthermore whenever the Alpha 100 is turned off,
the anti-dust vibration function automatically vibrates the CCD
rapidly, shaking loose dust particles that may have accumulated.
Because the exact moment doesn't stand still, the continuous shooting
function lets you take three photos per second in any file format,
including RAW. And more remarkably, now you can capture non-stop action
in high-resolution JPEG at three frames per second simply by holding
down the shutter button. The larger your memory card, the longer you
can continue shooting. The Eye-start system, meanwhile, incorporates an
infrared sensor just below the eyepiece to detect when the viewfinder
is being used. It then automatically activates auto-focus so you are
ready to shoot immediately.
Capturing the emotion of a magic moment means nothing if you don't have
the power to reproduce it faithfully. Sony's exclusive new Bionz engine
powers image processing for the Alpha 100to ensure that all of the rich
colour and detail are as vivid as you remember. The sophisticated
algorithm easily handles high-speed, high-quality processing to reduce
unwanted image noise without degrading resolution or colour integrity.
This engine also accurately controls colour saturation, contrast and
white balance to produce sharp, vivid, yet natural images every time.
D-range optimiser function
The D-range optimiser function accurately adjust exposure balance when
shooting under high contrast lighting and colour conditions, such as
with strong back-lighting. In standard mode, the D-range optimiser
measures the brightness of the entire scene in real-time to determine
the most appropriate exposure balance. In advanced mode, the D-range
optimiser analyses the image section by section and adjusts the
brightness of each area individually to ensure your photo is as
beautiful and balanced as the scene that inspired you.
Clear photo LCD plus
Clear photo LCD plus is a high-resolution 2.5inch display with a wide
viewing angle, ideal for checking and enjoying the rich quality of your
images. The high contrast 230,000-pixel display with anti-reflection
coating ensures excellent viewing even in bright sunlight. When
shooting, the convenient navigation menu displays all settings and
shooting conditions in a single screen for verification at a glance.
The Alpha 100 also automatically detects whether it is being held
vertically or horizontally, and aligns the orientation to match.
Long-life stamina battery
Running out of power can bring everything to a halt. With Sony's new
lithium ion stamina battery pack complemented by low energy consumption
measures, you can shoot and amazing 750 shots from a single charge. And
thanks to the extended battery life, the Alpha 100 satisfies the needs
of even serious photographers, making it ideal for a long day of
shooting, important events r trips away from home. To provide you pith
better energy management while shooting, a five-stage meter displays
remaining power on the LCD.
||Digital SLR camera with built-in
flash and interchangeable lenses
||Sony Alpha lenses (plus compatible
with the full range of Konica Minota Dynax lenses.
||Compact flash, Microdrive, Memory
||sRGB, Adobe RGB
||Standard, Fine, RAW, RAW+Jpeg
||available at shutter speeds longer
||Portrait, landscape, macro, sports,
evening, night, night portrait
||40 segment honeycomb-pattern SPC
||1/4000 - 30secs and bulb
|Flash sync speed
||1/160sec (1/125sec with Super
||CCD shift mechanism with indicator
UK recommended retail prices have been confirmed as:
|Body with DT 18-70mm
|Body with DT 18-70mm and