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Sony Alpha A7 Mark III (ILCE-7M3) Expert Review - Verdict

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Sony Alpha A7 MarkIII (6) (Custom)


Value For Money

The Sony Alpha A7 Mark III is available for £1999 body only. This makes it good value for money, considering the features and speed available from the camera. Here are some of the alternatives that you could look at: 

Sony Alpha A7 Mark II, 24mp, 5fps, FullHD video, £1199 body only
Sony Alpha A7R Mark III, 42mp, 10fps, 4K video, £3199 body only
Sony Alpha A9, 24mp, 20fps, 4K video, £4299 body only

Canon EOS 5D Mark IV, 30mp, 7fps, 4K video, £3248 body only
Canon EOS 6D Mark II, 26mp, 6.5fps, FullHD video, £1729 body only
Nikon D850, 45mp, 7fps (9fps with battery grip), 4K video, £3499 body only

Have a look at more compact system cameras in our Top 15 Premium Mirrorless Cameras. You'll also need to buy a memory card and a case or bag to keep your camera safe and protected - have a look at our complete guide to camera bags.


Sony Alpha A7 Mark III Verdict

Announcing the Sony Alpha A7 Mark III - Sony had the clever idea of telling everyone, that this was "the basic model" in the Sony Alpha range, and pretty much everyone published this, because it was quite frankly a little bit ridiculous. The Sony A7 III is anything but basic, easily beating other full-frame DSLRs for specifications and features. But it also means that if this is the "basic" model, then reviewers and customers are going to be comparing everybody else's full-frame cameras against the A7 III, both current, and any future full-frame cameras released. Almost as if calling it the "basic" model has set it up as a standard for everything else to be compared to. Bravo Sony, perhaps one of the most inspired marketing ideas of recent years. 

The Sony Alpha A7 Mark III, on specifications alone, offers everything you could possibly want from a camera, including low noise at higher ISO speeds, high-speed continous shooting, rapid focus, and numerous focus points. 

Thankfully the camera also performs as well - with excellent image quality, thanks to reliable exposure, excellent lenses, great dynamic range and rapid focus performance. High quality 4K video recording is just icing on the cake.

The camera body offers good handling - although the menus can seem a little long and slightly dis-organised. With a compact prime lens, the camera system can be quite compact, however most lenses, such as the excellent FE 24-105mm f/4 G lens are quite large, which makes the system fairly large. 

In terms of this camera being a "basic" model, the Sony Alpha A7 Mark III is hardly what we'd call "basic" - and quite easily makes everything else look slower, larger, heavier, less innovative, and more expensive. 


Sony Alpha A7 Mark III Pros

  • Fast and reliable focus
  • Impressive noise performance
  • Excellent image quality 
  • Fast continuous shooting
  • High-quality 4K video recording
  • Excellent lenses available

Sony Alpha A7 Mark III Cons

  • Additional aspect ratios would be nice
  • Menu system could be neater 
  • Most lenses are quite large

Overall Verdict

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Photographs taken using the Sony Alpha 7 III

Curvy LeavesUntitledFlight...Flight...Flock of Rook birdsRed and Yellow and............ElleMoody Broadway Tower II.Moody Broadway TowerElleSunrise At Rollright Stones II.ElleShining ThroughFeeding time for Sparrow.Lake Galve near Trakai Island Castle in sunny day. Lithuania.

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Oxygenum 7 2 Poland
28 Feb 2018 11:23AM
Video is unavailable in Poland ! :-(
Please share for all regions !

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joshwa Plus
9 915 1 United Kingdom
28 Feb 2018 11:29AM

Quote:Video is unavailable in Poland ! :-(
Please share for all regions !

This will most likely be due to the music used in some of the videos. You can find more videos here:
Oxygenum 7 2 Poland
28 Feb 2018 11:37AM
I mute sound while watching this movie Wink
JJGEE 15 7.8k 18 England
20 Apr 2018 12:22PM

Quote:In terms of this camera being a "basic" model, the Sony Alpha A7 Mark III is hardly what we'd call "basic"

If Sony are classing this as "Basic" can one assume they are aware of an " Advanced" model coming in the future ?
josa 7 25 Czech Republic
20 Apr 2018 6:39PM
Is that a "geek girl" we used to see here a long time ago?Smile
22 Apr 2018 2:01PM
I've had mine for a few weeks with Sigma lenses and their MC11 (no Sony lenses) and am in agreement it ticks so very many boxes for the money it's really worth it. However I've some warnings for potential buyers:
- It can't focus on horizontal edges (in phase detect). It just can't! Isn't that worth mentioning? Hopefully it's just on Sigma lenses. Anyone else know?
- Only my Sigma Art 35 lens produces good results. The 12-24 and 70-200 aren't bad, the 85mm isn't great.
- Yes it's a mini a9 in some respects but the focus tracking is certainly a little more indecisive than the a9, and as it says here silent shooting of moving objects falls victim to bendy pictures. The latter is an 'edge case' I know.
- Eye AF is cool in studio but not worth trying to use on a shot you might miss.
- Just as they don't mention which pd sensors are H,V or cross, No-one mentions which of the pd points are more sensitive - a Sony engineer said the central ones are a bit better but I haven't been able to measure it.
- Compared to my old Canon DSLR, the controls are a bit more laggy especially moving ISO around. But there are more controls because it does so much more. I'm getting the hang of just putting the setup I like into a memory as I did with the Canons.
-This won't surprise anyone but in case someone was wondering - no the Tamron 24-70 doesn't work well at all with the Sigma (clue's in the name) MC11.

On the plus side, the dynamic range and colour stability are great. In particular, colours in high iso dark areas remain stable, which is a hangup I had with my old 6D and 5d3 - they just couldn't produce stable blacks.

Thanks as always for the great reviews.
TornadoTys 5 78 United Kingdom
24 Apr 2018 12:29PM
I really want an A7iii !
26 Apr 2018 1:31PM
My own reviews focusing on the ergonomics, handling, menus en customization ! Wink

3 May 2018 8:19AM
Is it possible use any lenses other than Sony like Canon & Nikon ?

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