The latest addition to the Cyber-shot range of digital still cameras has a
newly designed body and a host of new functions for the serious photo
The camera features a 3x optical zoom Carl Zeiss lens that's exclusively
available on Sony digital still cameras and advanced Super HAD CCD technology
offering 3.3 million pixel image resolution. A 6x precision digital zoom
is also built-in to enable precise image framing and shooting.
The 14-bit digital signal processing (DXP) significantly increases the
dynamic range and has the potential to deliver faithfully reproduced photos with
the finest details, across dark and light areas of the picture.
"As a technology, Digital Still Imaging has now really come of age,"
commented Adam Williams, Product Manager for Digital Still Cameras. "The
ease of use and sophistication of the cameras appeals to so many users. Now,
with Cyber-shot we can offer the kind of high-end features and functions that
will appeal to even the most committed amateur photographer."
Users of the DSC-S75 can select the ISO sensitivity (100, 200 & 400) of
the camera, ensuring accurate image capture in a range of ambient lighting
conditions. Just as with traditional cameras, DSC-S75 users can manually
set the camera's shutter speed, aperture, exposure and white balance.
Combine these facilities with core Cyber-shot characteristics such as a 180
minute (3000 shot) shooting capacity from each Sony Stamina battery and the
serious photographer is provided with a strong incentive to migrate to this
advanced digital still camera. As well as shooting and storing still images, the
camera's MPEG Movie EX feature lets the user capture up to 90 minutes of MPEG
video and associated audio on the Memory Stick (128MB Version). This MPEG
Movie can be transferred to your PC and easily emailed as an attachment to
friends and family.
For outdoor photographers the DSC-S75 incorporates a new Burst Mode feature
that helps shoot action pictures. Using a new buffer memory system, the DSC-S75
can take two sequential shots of a moving image without waiting for each image
to record to the Memory Stick.
In addition, the AF Illuminator automatically lights up the subject of the
shot, letting the user capture sharply focused images, irrespective of lighting