Sony have announced three new Cyber-shot digital still cameras. The DSC-P32,
DSC-P52 and DSC-P72 pack in more pixels and more features than their predecessors.
They all offer 3 Megapixel image quality and are also amongst the first Sony products
to be compatible with Memory Stick PRO*, which extends their data capacity up
The cameras feature a new Smart Zoom function, that Sony claims
allows users to get closer to their subjects without sacrificing image quality.
The camera intelligently adjusts the ratio of zoom based on the resolution of
the image, achieving zoom ratios of up to 3.2x VGA for the DSC-P32, up to 6.4x
VGA for the DSC-P52 and up to 9.6x VGA for the DSC-P72.
More stamina, more
The cameras are supplied with 2 AA rechargeable Ni-MH batteries and
capacity has been increased by 30% over predecessors. For the DSC-P32, this produces
stamina of up to 2 hours 40 minutes, which is equal to 320 shots under normal
New Scene Selection modes mean that shots can be taken in more
types of difficult conditions without having to think about the camera set up.
The new modes, "Snow", which protects white from appearing too grey
and "Beach", which preserves the blue of the sea, are added to the existing
"Twilight", "Twilight Portrait" and "Landscape."
to a number of improvements in the flash operation, the cameras are more intelligent
in making adjustments to light conditions. A new exposure warning means you always
have the right exposure. The camera will detect the exposure level before taking
the shot and a warning blink appears if it is not enough. Slow Synchronised Flash
operates at a slow shutter speed for shooting foreground objects in twilight backgrounds,
giving clarity to the background as well as to the foreground. Auto Daylight Synchronised
Flash automatically measures the exposure level for foreground objects, which
have light behind them, and Flash White Balance will adjust for the correct white
balance in colourful shots.
Many improvements have been made to make the
cameras more easy and quick to use so that shots can be taken swiftly with minimum
fuss. Start-up times have been reduced to one or two seconds and shutter time
intervals are around one second. Newly designed control functions mean that the
cameras can be operated by little more than the touch of a thumb.
Mode takes two shots in rapid succession, doubling the chances of acquiring those
once-in-a-lifetime shots. The camera uses a buffer memory to temporarily speed
up data transmission between shots and is ideal for sports, action and wildlife
Users can capture far more than stills of their
favourite moments with the MPEG Movie VX function, which makes it possible to
make movies with sound in VGA quality. When used with Memory Stick PRO*, the camera
has up to a staggering 1GB memory, allowing approximately 22 minutes of movie
The new Sony Cyber-shot range, the DSC-P32, DSC-P52 and DSC-P72,
will become available across Europe during March and April 2003.
Stick PRO Media is an optional accessory