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Sony Cyber-shot DSC-WX350 Review

The Sony Cyber-shot WX350 is a compact camera with Wi-Fi and NFC, and also features a 20x optical zoom!

|  Sony Cyber-shot WX350 in Compact Cameras
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Sony Cyber Shot DSC WX350 Black (2)

The Sony Cybershot DSC-WX350, updates the WX300 by adding NFC, and is a compact pocketable camera with an impressive 20x optical zoom lens, Wi-Fi and an 18.2 Exmor R CMOS sensor. It is available in pink, white and black for £229.

Sony Cyber-shot WX350 Features

Sony Cyber Shot DSC WX350 Black (3)

The Sony Cybershot DSC-WX350 has an 18.2 megapixel Exmor R CMOS sensor and 20x optical zoom lens, a 35mm equivalent of 25-500mm, and can be extended to 40x with Clear Image Zoom. There is Optical SteadyShot to reduce blur when shooting handheld and you can also shoot at 10fps.

Intelligent Auto recognises the scene and automatically adjusts the camera settings, with Superior Auto recognising when your subject is moving. Other shooting modes include iSweep Panorama and artistic picture effects which can be applied to both images and videos. When shooting portraits the WX350 will automatically remove skin blemishes, brighten teeth, widen eyes and cut forehead shine.

The built-in Wi-Fi allows you to transfer your images and videos to a smartphone or tablet and allows your mobile device to act as a remote control. You can also use NFC to quickly transfer images and setup connections.

Videos are recorded in full 1080p HD with Optical SteadyShot Active Mode to ensure they are as smooth and steady as possible.

Sony Cyber Shot DSC WX350 Black (4)

Key Features

  • 18.2 megapixel Exmor R CMOS sensor
  • 20x optical zoom lens (35mm equiv: 25-500mm)
  • Optical SteadyShot
  • 3.0 inch 460k dot LCD screen
  • Built-in Wi-Fi and NFC
  • Full 1080p HD video recording
  • ISO80-12800
  • 5cm minimum focusing distance
  • Intelligent & Superior Auto
  • Artistic picture effects
  • 10 fps continuous shooting
  • iSweep panorama
  • Available in pink, black and white

Sony Cyber-shot WX350 Handling

Sony Cyber Shot DSC WX350 Black (5)

The WX350 has an extremely compact, metal body. It's a pocketable camera and isn't overly heavy, despite housing a 20x optical zoom lens. To aid grip there is a vertical groove on the front on the camera.

The LCD is a good size at 3 inches, resolution is also good and it is easy to view in varying lighting conditions. Alongside the screen are playback, movie record, menu and delete buttons, as well as a rotating wheel which also acts as a d-pad, giving quick access to the flash, continuous shooting and the photo creativity mode. The latter allows you to change the brightness, colour, vividness and choose a picture effect. The top of the camera hosts the on / off switch, zoom rocker, shutter release and mode dial. The buttons are generally small, but easy to press.

The menu system is easy to navigate, press the menu button the enter the full menu system, and there is no quick menu system or a way to quickly access your most favourite settings, which is a shame. 

To use the Wi-Fi you need to install the free PlayMemories app. Pairing the devices and using the app is easy. You can transfer images and videos, as well as use the app to capture them as well. You can control the zoom and set a self-timer with the app.

Sony Cyber Shot DSC WX350 Black (6)

On default settings the screen appears too bright, which makes you think the images / photos may be slightly over-exposed, but on the computer screen they look fine.

Battery life - Battery life is rated at 470 shots according to Sony / CIPA test results, which is excellent for a compact camera.

Sony Cyber Shot DSC WX350 Black (1)

Speed - We took a number of shots to test the camera's responsiveness, from switch on to first photo, shot to shot, focusing speed etc. We take a number of shots and then use the average to ensure accurate and consistent tests, making it easy to compare with other cameras.

Shutter Response <0.05secs
Wide - Focus / Shutter Response 0.1secs
Full zoom - Focus / Shutter Response 0.3secs
Switch on Time to Taking a Photo 2.0secs
Shot to Shot without Flash 1.1secs
Shot to Shot with Flash 3.9secs
Continuous Shooting - JPEG
(shots before slow down)
8fps (10 shots)
Continuous Shooting - Flash N/A

Shutter response and focus speeds are very good. Continuous shooting is very quick and will shoot up to 10 shots before stopping.

Sony Cyber-shot WX350 Performance

Additional sample photos and product shots are available in the Equipment Database, where you can add your own review, photos and product ratings.

Sony Cyber-shot WX350 Sample Photos

Sample Photos - Exposure is reliable with the camera producing images with bright saturated colours. The only problem is the screen, which appears too bright, making it seem as though your photos might be over-exposed at times. Portrait photos with flash show little red-eye, and using the soft-skin portrait scene mode, enhances the appearance of skin by smoothing out any blemishes. 

Sony Cyber-shot WX350 Lens test images

Lens Performance - The lens performs reasonably well, although there is a tendency for some purple fringing and chromatic aberration in contrasting areas. Macro focusing is automatically activated by the camera, and you can get closer to the subject by using 2.1x optical zoom. 

Sony Cyber-shot WX350 ISO test images

ISO Noise Performance - Noise is low at ISO80, 100, 200 and 400. Detail is lost at ISO800 and images become softer and more so at ISO1600. Yet again, noise increases slightly at ISO 3200, but at the two highest settings of ISO 6400 and 12800, image quality is poor and best avoided.

Sony Cyber-shot WX350 White-balance test images

White Balance Performance - Auto White Balance (AWB) performs reasonably well under tungsten lighting with a slightly yellow colour cast. It's a similar result when using the tungsten preset. AWB performs well when fluorescent lighting is used, with the fluorescent preset giving a magenta cast.

Panoramic | 1/800 sec | f/3.5 | 4.3 mm | ISO 80
Panoramic | 1/800 sec | f/3.5 | 4.3 mm | ISO 80

Panorama mode - Detail is suitable for sharing on the web, rather than large prints, they are also well stitched together.

Sony Cyber-shot WX350 Digital filters

Digital Filters - The camera has an option called Picture Effect where you can choose from a number of different effects available and we've shown examples above. 

Video - The camera records full HD video (1080p), with stereo sound, and optical zoom is available. The camera's built-in image stabilisation helps, however to use the full 20x optical zoom lens, we would recommend using a tripod.

Value For Money

The Sony Cyber-shot WX350 is available for £229, which makes it average value for money.

Most compact cameras with this amount of zoom are quite a bit bigger than the WX350, and similar sized cameras often have a 12x optical zoom, such as the Panasonic Lumix SZ8, Canon IXUS 265 HS, or Sony Cyber-shot WX220. Other cameras with 18x optical zoom or more include the following: 

Canon Powershot SX600 HS, 18x optical zoom
Panasonic Lumix TZ55, 20x optical zoom
Nikon Coolpix S9600, 22x optical zoom
Olympus Stylus SH-50, 24x optical zoom 

You'll also need to buy a memory card and a case or bag to keep your camera safe and protected - have a look at our complete guide to camera bags.

Sony Cyber-shot WX350 Verdict

The Sony Cybershot WX350 is an extremely small camera, particularly when you consider it packs a 20x optical zoom lens and Wi-Fi. The Wi-Fi and NFC make it easy to share images with smartphones and tablets, as well as using them as a remote control. On the downside, image quality isn't the best, images aren't as packed with detail as you'd hope and there is some purple fringing and chromatic aberration. However, considering the average user is likely to be sharing their images on the web, this won't be much of a problem, particularly as images have good colour reproduction.

  The Sony Cyber-shot WX350 packs an impressive 20x optical zoom lens into a camera not much larger than most compacts.

Sony Cyber-shot WX350 Pros

Small body
20x optical zoom lens
Built-in Wi-Fi and NFC
Up to 10fps continuous shooting
Excellent battery life (470 shots)
Images have good colours
Impressive focus speeds

Sony Cyber-shot WX350 Cons

Image detail could be better
Images are noisy from ISO 800 upwards
Screen is overly bright 


Sony Cyber-shot WX350 Specifications

Max Aperturef/3.5 - f/6.5
35mm equivalent25mm - 500mm
Optical Zoom20x
Image Sensor
Pixels18.2Mp (Megapixels)
Pixels (W)4896
Pixels (H)3672
Sensor TypeExmor CMOS
Sensor Size1/2.3 inch
Sensor Size (width)No Data
Sensor Size (height)No Data
Aspect Ratio
  • 4:3
  • 16:9
LCD Monitor
LCD Monitor3in
Screen resolution460,800 dots
Touch ScreenNo
Min Focus5cm
Focusing modes
  • Autofocus
  • Spot
  • Multi
  • Centre
Exposure Control
Shutter speeds shortest1/1600sec
Shutter speeds longest60sec
Bulb modeNo Data
Exp modes
  • Program
  • Scene modes
  • A
  • Centre-weighted - Average
  • Multi Pattern
  • Spot
ISO sensitivity80 - 12800
White balance
  • Auto
  • Outdoors/Daylight
  • Cloudy
  • Incandescent
  • Fluorescent
  • Flash
Exposure Comp+/-2
Shooting Options
Continuous shooting10fps
Movie modeYes
Video Resolution
  • 1920x1080 FullHD
Video FPS50
Stereo SoundYes
Optical Zoom with VideoYes
Other Features
Image StabilisationYes
Card Type
  • SD
  • SDHC
  • SDXC
File Type
  • JPG
Power Source
Battery TypeLithium N NP-BX1
Battery Life (CIPA rating)470shots
Box Contents
Box ContentsRechargeable Battery Pack (NP-BX1), AC Adaptor (AC-UB10/UB10B), Micro USB cable, Wrist Strap, Instruction Manual, AC Power Cord

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Photographs taken using the Sony Cyber-shot WX350

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pablophotographer 7 1.1k 347
12 May 2014 1:04PM
I have used for a few days the previous model (WX300) which cs with a very beautiful leather case too. The shooting experience was good, so I take this would be good on that as well, I don't notice changes on thame body. Do I remember wrongly it had GPS ? hmmmm

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Just Jas 17 26.3k 1 England
21 Oct 2018 11:49AM
The images shown here look quite good to me, compared to those for other cameras that I have seen reviewed recently. I have just ordered one so I will hopefully be able see its performance for myself soon.

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