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Sony Cyber-shot HX350 50x Zoom Announced

Sony has announced the new Sony Cyber-shot HX350, with a 50x optical zoom lens, 20 megapixel sensor, tilting screen and EVF.

|  Sony Cybershot DSC-HX350 in Compact Cameras
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Cybershot DSC-HX350
 

Sony has announced the new 50x optical zoom Sony Cyber-shot HX350, which updates the HX400 from 2014, and the HX300 from 2013, by being almost exactly the same, so if you want to know more about the camera, have a look at our HX400 and HX300 reviews. The HX350 features a 20 megapixel BSI CMOS sensor, 50x optical zoom lens, tilting rear screen, and electronic viewfinder (EVF). It will go on general sale in Europe in January 2016 priced at approximately €450.

 

Sony Cyber-shot HX350 Key Features

  • 20.4 megapixel backlit CMOS sensor
  • 50x optical zoom Zeiss Vario-Sonnar T* lens (24-1200mm equivalent)
  • Optical steady shot, with Intelligent Active Mode
  • Lock-on AF and Direct Manual Focus (DMF)
  • 3inch screen (921k dots)
  • EVF: TFT with 201k dots
  • Full HD video recording 50p, 50i, 25p, 24p
  • P/A/S/M shooting modes
  • 300 shot battery life

 

From Sony: From expansive landscapes to exotic wildlife and family portraits: every scene’s covered with the Cyber-shot HX350 high-zoom camera from Sony.

Discerning photographers graduating from smartphone snaps will love the mix of easy-to-use features and DSLR-inspired styling. Fitting beautifully in your hand, the HX350 packs big camera performance into a compact body – for limitless creative possibilities with a fixed lens.

You’re good for any shooting situation, with the ZEISS® Vario-Sonnar T* lens offering a huge 50x optical zoom range – corresponding to 24mm wide angle to 1200mmsuper telephoto (equivalent in 35mm format).Clear Image Zoom doubles maximum magnification to a breathtaking 100xi, bringing distant buildings, people and animals jaw-droppingly close.

Camera shake is the enemy of high-zoom shooting, as any pro knows. Optical SteadyShot cuts handheld wobbles for crisper stills, rapidly shifting a group of lens elements to correct for the slightest hand tremors. Intelligent Active Mode keeps Full HD videos equally sharp and blur-free with Sony’s proprietary frame analysis technology.

Enthusiasts will be impressed by the high-resolution back-illuminated Exmor R CMOS sensor with 20.4 effective megapixels and speedy BIONZ X image processing engine. Even if you’re shooting handheld indoors or in low light, you’ll value crisp, low noise images and pristine Full HD video footage.

The easy to use Cyber-shot HX350 is loaded with serious shooting options. There’s a manual ring for smooth adjustment of zoom/focus, plus an easily-accessible mode dial and custom button for quick adjustment of favourite settings. And with full P/A/S/M controls, you’ve got all the exposure options you need to craft stunning pictures and Full HD videos. Movie-makers will also welcome the extra detail of a 24p shooting mode that gives footage that authentically cinematic look.

The choice is yours when it comes to framing shots with confidence. Look through the camera’s high-contrast electronic viewfinder – just like you’d expect on a DSLR – or switch to the manually tiltable 7.5cm (3.0-type) LCD with 921k dot resolution.

Extra shooting refinements include Motion Shot Video that traces your tennis serve or golf swing as a split-second series of superimposed images. After shooting, connect the camera to your 4K television for a big, beautiful view of your photos. Support for TRILUMINOS™ Colour on compatible BRAVIA™ TVs ensures still shots bursting with vivid, vibrant colours.

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