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Sony Cyber-shot T7 announced

5.1 effective Megapixel resolution and Carl Zeiss 3x Optical Zoom

|  Sony Cyber-shot DSC-T7 in Compact Cameras
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Sony Cybershot T7The Sony Cyber-shot T7 is a compact digital camera capable of delivering 5.1 effective Megapixels, but thanks to a Sony engineering process that includes dramatically shrinking the size of circuit boards, it is encased in a stainless-steel metal body that is only 9.8mm thick at it's thinnest point*. Optimised for size in terms of both styling and mechanical design, the camera weighs in at only 114g, and just 136g when fitted with a Sony Memory Stick Duo, the supplied compact rechargeable battery and neck strap.


The high resolution is due to an enhanced Super HAD CCD, which works in conjunction with Sony's Real Imaging Processor to produce high-quality, pin-sharp and realistically coloured images.

The Cyber-shot T7 features a Carl Zeiss Vario-Tessar lens (f3.5-4.4) with 3x Optical Zoom at a focal length of 38-114mm (35mm conversion). This innovative Optical Zoom lens has been specially designed to keep the camera compact by operating within the body, featuring an improved design that keeps the camera slim. Drawing on the considerable experience of Carl Zeiss, the high quality lens is coated to ensure less distortion and will deliver bright and sharp images every time. A supplemental 6x Precision Digital Zoom is featured on the camera, as is a Smart Zoom facility, which allows 12x shooting in VGA mode.

This top quality optical system is supported by a large 2.5-inch LCD screen, which covers much of the back of the camera. Sony's Hybrid LCD screen technology has been implemented on this model to allow the menu screens or the digital images to be viewed in high contrast situations such as at the beach or in the snow. In addition the screen benefits from Clear Photo LCD technology for cutting down reflective interference on the display. The combination of these features means that the large 2.5-inch LCD screen benefits from a higher contrast, clarity and brightness and is therefore much easier to use.

The well-sized menu screens control basic or advanced camera functions and in addition the camera features an enlarged icon function, which is activated whenever the user changes settings such as the Macro, Flash or Self-Timer settings.

The Cyber-shot T7 offers ten scene selection modes to provide automatic presets for occasions such as shooting by candlelight or at twilight, or when at locations such as the beach or on the ski slopes. These modes remove the need for the user to have specialist photographic knowledge and leave the camera in charge of working out exposure, shutter speed and white balance. More specialised scene selection modes are also available including a high-speed shutter, 'soft snap' setting and a magnifying glass mode.

The Cyber-shot T7 also features controls for sharpness, contrast and saturation settings, as well as several auto exposure modes and multiple autofocus, noise reduction and 'film speed' (ISO) settings.

The camera features support for Sony Memory Stick Duo and Memory Stick PRO Duo for image storage, and allows short VGA video clips in the high-resolution MPEG Movie VX Fine (640x480, 30 frames per second) format to be recorded, when used with an optional Memory Stick PRO Duo. Hi-Speed USB 2.0 connectivity also allows the Cyber-shot T7 to transfer images quickly to a compatible PC for editing, using the software supplied on CD.

About the Real Imaging Processor and STAMINA
The advanced power management technology from Sony allows 150 shots** to be taken on the Cyber-shot T7 with one charge of the supplied rechargeable battery. The energy-saving Real Imaging Processor, designed by Sony to provide the heart for the Cyber-shot range, is another factor in the high level of power conservation delivered by this camera. Among the many other improvements offered by this chip are more accurate colour reproduction, improved auto focus performance and a greater signal to noise ratio for clearer images, as well as enhanced auto white balance and auto exposure. The Real Imaging Processor speeds up the camera operation by reducing the playback and shooting intervals, as well as improving the shutter and release time lag so you can shoot faster.

About the Cyber-shot Accessories
Supplied accessories for the Cyber-shot T7 include an InfoLITHIUM battery (NP-FE1) and charger, a 32MB Sony Memory Stick DUO and Duo adaptor, a multi-use interface adapter (USB / AV out / DC-in), AV and USB Cables, a neck strap and stand. In addition the camera ships with a CD containing Picture Package, ImageMixer and the USB driver software.

· Ultra thin (9.8mm at thinnest point*)
· Clear Photo LCD (2.5-inch Hybrid
· 5.1 effective Megapixels
· Carl Zeiss® Vario-Tessar® lens
· 3x Optical Zoom, up to 12x Smart Zoom, 6x Precision Digital Zoom
· Macro 1cm (in Magnifying Glass Mode)
· Quick operation (Start-up 1.1 sec, Shutter time lag 0.24 sec, Shutter release lag 0.009 sec)
· High quality Stainless-Steel metal body
· Real Imaging Processor
· MPEG VX Fine with audio
· AF Illuminator
· Histogram indication
· USB 2.0 High speed transfer
· Scene Selection mode (10)
· PictBridge*** compatible
· Long battery life (approx 150 shots**)

* 9.8mm at thinnest point, 14.7mm including lens cover.
** The measurement method is based on the CIPA standard (CIPA: Camera & Imaging Products Association).
*** PictBridge is a trademark

Subject to errors and technical changes.


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Photographs taken using the Sony Cyber-shot DSC-T7

Wilparting Churchdesert nightfire down belowthe art of saying goodbye.........

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cant wait to get my hands on one, been using cybershots for 3 years F717 & F828 best out there

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