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Sony Cyber-Shot WX300, HX300 And TX30

Sony Cyber-Shot WX300, HX300 And TX30 - Sony introduce a mixture of high-zoom and tough compact cameras.

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Sony Cybershot DSC-WX300 in Compact Cameras

Sony have expanded their range of Cyber-shot cameras with the 20x zoom WX300, 50x zoom HX300 and the tough TX30.

Cybershot DSC-WX300

Sony Cyber-shot WX300

Sony say the Cyber-shot WX300 is the world's smallest, lightest1 digital camera with a 20x optical zoom range.

It features a Sony G Len, Optical SteadyShot, Active Mode, built in Wi-fi and the autofocus is now  approximately 3.6x quicker3 than the Cyber-shot HX20V, when fully zoomed in. You'll also get around 500 photos5 from a single battery charge.
Cybershot DSC-HX300

Sony Cyber-shot HX300

Packed into the DSLR-style body of the Cyber-shot HX300 is Carl Zeiss Vario-Sonnar T* lens that has a 50x optical zoom range. The  T* coating on lens surfaces cuts reflections and 'flare', while Super ED and ED glass elements minimise chromatic aberration.

The  HX300 features newly-enhanced Optical SteadyShot, an ergonomic grip, intuitively-placed controls and a new 'Multi Terminal' interface that allows intelligent communication between the camera and a growing range of shooting accessories.
Cybershot DSC-TX30

Sony Cyber-shot TX30

The Cyber-shot TX30 features a 5x optical zoom and is waterproof to a depth of 10 meters, is Dust-proof and can survive in temperatures down to -10 degrees C2. It also has a Magnifying Glass Plus mode which allows you to zoom right in and magnify4 your subject.

All three cameras feature an Exmor R CMOS sensor, Shoot HD video as well as stills, have a Superior Auto mode, various picture effects and Advanced Flash that boosts the camera's sensitivity. 

The new Sony Cyber-shot HX300 will be available in the UK from March, and the WX300 and TX30 from April 2013. We have contacted Sony to confirm the RRPs of the new compacts. 

Visit Sony for more information. 

1 Among digital compact still cameras with optical zoom of 20x or higher. Based on internal Sony survey, as of announcement date.

Waterproof equivalent to IEC60529 IPX8. The camera is operable up to a water depth of 10m for 60 minutes. Dust-proof equivalent to IEC60529 IP6X. Freeze-proof to -10 degrees C. Shock resistance conforms to MIL-STD 810F Method 516.5-Shock standards. This product has passed testing when dropped from a height of 1.5m above a 5-cm thick plywood board. Depending on use conditions and circumstances, no guarantee is made regarding damage to, malfunction of, or waterproof performance of this camera. Battery life may decrease at low temperatures.

3 CIPA standard, internal measurement. Approximate figure: actual value depends on shooting conditions.

4 Maximum magnification ratio, 35 mm equivalent; with digital zoom and lens/subject distance of 1 cm. Due to the nature of digital zoom, image quality is degraded.

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Photographs taken using the Sony Cybershot DSC-WX300

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