announce the slimmest addition to its Cyber-shot range. The Cyber-shot DSC-T1
features a Carl Zeiss Vario-Tessar lens with 3x optical zoom, a large 2.5-inch
Hybrid LCD display and a streamlined stainless steel body. Although the DSC-T1
is the most slender Cyber-shot, the camera is packed with the latest technology.
"Our new Cyber-shot DSC-T1 represents a breakthrough in digital camera
design," said Adam Williams, Product Manager for Digital Still Cameras,
Sony United Kingdom. " Almost every component has been re-engineered
to be smaller and optimised for the slim-line stainless steel casing. Coupled
with the ultra compact storage provided by Memory Stick Duo and the new slim
line InfoLITHIUM battery (NP-FT1), we have built a device that is capable of
incorporating a large and bright 2.5" LCD screen, yet remains portable
enough to be carried comfortably in your pocket."
Slim line but fully featured
The Cyber-shot DSC-T1 packs a powerful 5.1 effective Megapixel CCD and a new
Carl Zeiss Vario-Tessar lens with 3x optical zoom. This innovative zoom lens
has been specially designed for compact and slim cameras to operate within the
camera body rather than extending out. Engineered for the DSC-T1, a folded path
optical system with 11 elements in 8 groups including 3 aspheric lenses and
optimised mechanical design all contribute to the compact nature of this quality
The heart of the camera
The Cyber-shot DSC-T1 takes advantage of Sony's latest Real Imaging Processor,
which offers more precise, better picture quality at a higher operation speed
and with 30% improved power consumption. The response time of the camera is
also significantly improved: simply slide the lens cover down and the camera
is ready to take photos in just over one second. It shoots full resolution images
in one-second intervals and both the reduced release time lag of 0.009 seconds
and shutter lag of 0.29 seconds contribute to a stress-free operation. On top
of that it can capture four high-speed burst shots.
The Real Imaging Processor also enables the Cyber-shot DSC-T1 to record high-resolution
video using MPEG Movie VX Fine (640x 480, 30 frames per second), which is of
good enough quality to be played back full-screen on TV, with sound. The recording
time is only limited by the capacity of your Memory Stick media.
Always great pictures
Shots in difficult conditions are now worry-free with 8 different Scene Selection
modes. With the new Magnifying Glass Mode you can take a macro picture with
a distance of 1cm. Additionally the subject that appears on the LCD screen is
magnified up to 3.3 times, which allow users to see details that would otherwise
be difficult to confirm with the naked eye.
The camera offers three settings for greater control over the saturation, contrast
and sharpness of the picture. Saturation adjusts the vividness of the colour
of the picture; contrast modulates dark and light; and sharpness increases the
definition of the object outlines, without reducing the quality of the image
by any gain in noise. This means users can adjust the final picture result much
more to their satisfaction.
Another feature is Continuous Auto Focus, which allows users to maintain accurate
focus using the shutter button even when the subject is moving. There is also
extensive noise reduction on the camera to create clearer images with finer
detail. Clear Colour NR analyses the colour and light frequency of the image
and smoothes out distortion, leading to a more natural colour reproduction.
This is particularly useful when shooting landscapes, when large areas with
the same colour benefit from a richer colour definition. In addition, clear
skies, dark blue seas and green forests are all reproduced more realistically.
Clear Luminance NR meanwhile deals effectively with high luminance in the image.
It is particularly good at reproducing details in large, even areas. Unlike
conventional noise reduction systems, it suppresses image luminance noise without
affecting image detail.
Slim camera, big Screen
The exceptional feature of the Cyber-shot DSC-T1 is its large 2.5-inch Hybrid
LCD screen, which covers two thirds of the camera's back surface area. The hybrid
display uses special imaging technology to let you see your subject as clearly
in bright, outdoor conditions, (such as at the beach or ski resort), as you
would in indoor or lower light environments. As well as allowing easier framing
of shots, this well-sized screen becomes a great photo viewer with which to
show off your images, wherever you are. It can also simultaneously display 16
index pictures from memory. The large screen also simplifies operation of the
Sony products are designed to connect quickly to each other and to the world
beyond so that users can easily enjoy the benefits of digital networking. Digital
images in the Cyber-shot DSC-T1 are saved to removable storage in the form of
the highly compact Memory Stick Duo and the Memory Stick PRO Duo (parallel interface),
both capable of transferring your images between a wide range of Memory Stick
compatible products. The DSC-T1 comes supplied with a Memory Stick adaptor,
which makes it possible to play back content captured on the camera and stored
on the Memory Stick Duo on to devices with standard size Memory Stick slots.
Also supplied with the DSC-T1 is a convenient cradle to offer connectivity
to a PC or AV device and to recharge the battery. Simply slot in the camera
and attach the cradle to a computer or TV to easily view your images. Additionally
the Cyber-shot T1 is equipped with a USB 2.0 high-speed interface, which connects
the camera by cable to a PC for fast image transfers.
To get more out of the Cyber-shot DSC-T1, Sony also offers a variety of optional
accessories: MPK-THA, a marine housing for the Cyber-shot T1; BC-TR1, a compact
travel charger; LCS-THA, a stylish leather carrying case; and MSX-M256A and
MSX-512A, compatible Memory Stick PRO Duo media in the size of 256MB and 512MB
The Cyber-shot DSC-T1 will available in the UK during January 2004.