Sony Europe have announced two new digital cameras, the DSC-F77 and the DSC-FX77.
Both offer fixed range, swivelling lenses. The DSC-FX77 offers 4 megapixels
and Bluetooth capabilities, the F77 also offers 4 megapixels and USB 2.0. Both
cameras can be used with a USB cradle.
Slimline DSC-F77 Offers a Uniquely Stylish Design, Carl Zeiss Distagon Lens,
New Smart Zoom Technology and Cradle
Europe has today announced a significant extension to its Cyber-shot family
of digital still cameras. The DSC-F77 caters for the camera enthusiast that
wants an advanced set of features and functions but also demands a sleek, compact
and stylish camera. The cameras compact and stylish design easily fits
inside your shirt pocket and still these elegant good looks conceal a powerful
4.0 Megapixel Super HAD CCD and integrates advanced Carl Zeiss Distagon lens
"In terms of appearance and operation the DSC-F77 offers a very different
proposition," commented Akihiro Nishikawa, Director, Sony Digital Imaging
Europe. "The look and feel is very different but the quality and versatility
is unmistakeably Sony Cyber-shot."
Smart technology produces better pictures
A Carl Zeiss Distagon lens (F2.8, 37mm) ensures extremely high quality colour
reproduction and high image resolution. When combined with 14 bit DXP digital
processing, Sonys Clear Color NR and Clear Luminance NR functions the
camera ensures maximum image quality combined with simple and intuitive operation.
The lens units rotating capabilities further enhance shooting creativity.
For example, the user can rotate the lens and take for instance a self portrait
using the LCD to frame the shot. For normal shooting conditions, the DSC-F77
incorporates an optical viewfinder.
Combined with this operational versatility in the DSC-F77 is new Smart Zoom
technology from Sony. Functioning in a new and different way from other zoom
technologies, this advanced feature lets users enjoy a zoom function without
experiencing any deterioration in image quality. By selecting a lower resolution
it is possible for the user to zoom in (using SMART Zoom) at 2 Megapixel
resolution the camera provides 1.4x zoom, whereas at VGA image quality the user
enjoys the equivalent to 3.5x zoom.
With a profile of just 27mm, the DSC-F77 represents one of the most compact,
high performance and stylish cameras available. A rotating lens unit facilitates
maximum creativity in shooting. The user can rotate the lens and take for instance
a self portrait using the LCD to frame the shot. Alternatively, the built in
optical viewfinder can be used to maximise the cameras battery life.
The camera comes with a selection of prescribed scene mode settings, including
twilight, twilight portrait, landscape and soft snap. With spot and multi-pattern
metering combined with selectable ISO sensitivity up to ISO 400 the camera provides
advanced shooting facilities in any light setting.
Another key benefit of the DSC-F77 is its operating speed, allowing the user
to capture the moment as it happens. The rotating lens operates as an on/off
switch a feature which significantly reduces the time taken to shoot
a picture. The camera takes less than one second to power up while it features
a shutter time lag of only 0.35 seconds and a shutter interval speed of approx.
2 seconds. Another feature which speeds up operation is the latest high speed
Cradled by Sony
When not in use, the DSC-F77 rests in a cradle which serves numerous functions.
An in-built power terminal recharges the supplied Stamina Info Lithium battery,
while an AV terminal interface connects the camera to a standard TV. Also, a
USB connection facilitates quick and easy connection to a standard PC for image
downloading. The cameras come bundled with image transfer software developed
to help transfer the images from the camera to a PC easily and automatically.
After connecting the camera to a PC (via the cradle or a USB cable) images are
automatically up-loaded to a selected directory.
The DSC-F77 will be available throughout Europe from November 2002.
Digital Still Camera Incorporates BIP Bluetooth Connectivity for Smart AV-IT
announcement today by Sony Europe of its first Bluetooth enabled Digital Still
Camera represents a significant advance in the design and operation of Sony
cameras. This advanced feature lets the user share information with a range
of computers and other devices supported by Bluetooth BIP (Basic Imaging Profile)
from a distance of up to 10 m without any cable connection. Data transfer between
the camera and a range of devices is smart, fun and convenient. As more and
more peripheral devices develop BIP Bluetooth interfaces, the future vision
of a wireless world comes closer to being reality.
"The DSC-FX77 uses Basic Imaging Profile, a Bluetooth profile that works
peer to peer between the camera and peripheral, helping to ensure
fast, reliable and accurate data transfer" commented Akihiro Nishikawa,
Director, Sony Digital Imaging Europe. This state-of-the-art wireless connectivity
allows the camera to interface to various peripheral devices without cables.
For example, a BIP compatible laptop computer can be used to store images, with
a full 4 Mega picture taking around 47 seconds to transfer whilst a VGA resolution
image takes just 1.5 seconds.
Another significant feature created by Bluetooth connectivity is the ability
to remotely control and shoot with the camera from a laptop today, and in the
future, from other BIP supported devices. This feature creates a real-time
camera with a thumbnail picture transmitted from the camera to the remote
device at a data rate of 6.5 frames per second.
"Today, the AV and IT worlds are converging rapidly. Not only does this
new camera offer sophisticated connectivity options, also it breaks the mould
in the way digital cameras look and feel," commented Akihiro Nishikawa.
"Wherever you are, you can be certain that these cameras will make an impact
through their style, their versatility and their ability to shoot high
Smart camera shoots great pictures
Alongside the Bluetooth technology, Sony has developed and integrated a host
of advanced digital photography features. These include a Carl Zeiss Distagon
lens (F2.8, 37mm) and a 4.0Megapixel Sony Super HAD CCD to provide outstanding
image quality in any shooting conditions. The lens is housed within a rotating
unit, a feature which enhances user creativity you can even turn the
lens through more than 180 degrees for example to take a self protrait, using
the cameras LCD to frame the shot.
Sonys new Smart Zoom technology provides up to 3.5x zoom capabilities,
depending on picture resolution. Smart Zoom operates in a different way from
other zoom technologies, providing telephoto features with no image deterioration.
The camera comes with an extensive selection of prescribed scene mode settings,
including twilight, twilight portrait, landscape and soft snap.
Thanks to high speed power up, short shutter interval and shutter time lag
this camera ranks amongst one of the fastest Sony Cyber-shot models.
The DSC-FX77 features a cradle which offers various solutions. A USB interface
and connection for quick and easy image download to a PC, a power supply for
recharging batteries and an AV cable connection to televisions.The camera is
supplied with image transfer software developed to help transfer and upload
your favourite shots automatically to a selected directory on your PC.
The DSC-FX77 will be available from November 2002.