Full Frame Market View Update
Sony has said the new full-frame Handycam, DSLR, and Compact camera products are considered the "Three brothers", providing a full frame proposition of SLR, Compact, (Cyber-shot), and Handy-Cam with all three featuring the copper ring around the lens to signify the full-frame Exmor CMOS sensor inside.
Figures show the compact camera market / handycam camcorder and compact camera market in decline - with a huge growth in smart phonesover the last few years (with 5mp or higher). As a result Sony see the market being driven by Image Quality.
The CSC + SLR market segments are growing 15% Year-On-Year, with IQ the driver for users to have a dedicated device. Sony's advantage in this area is that they are in charge of development of the three key factors regarding image quality: the lens, sensor, and processor development. This has lead them to take the No. 1 position in the premium compact market, with the Sony Cyber-shot RX100
, ahead of the Fujifilm X10
, and then the Canon Powershot S100
Handycam NEX-VG900E Full-Frame Camcorder Announced
Sony has announced the World's first interchangeable lens digital HD video camera recorder with 35mm full frame CMOS image sensor. Designed for high-end amateur videographers. Superiour video resolution in cinematographic quality. Enhanced sound recording quality, ergonomics and operatability. With 50p, 25p, 24p video recording. An A-Mount adapter (EA3), will be supplied with it to maske use of Sony Alpha lenses. The handycam is natively an E mount lens product, as E mount lenses less noisey for video, and camera will auto crop to APS-C sized when these lenses are mounted.
The handy-cam also features the same XGA OLED viewfinder as the a99, with eye-sensor. Direct buttons can be customised, the handycam features a zoom see-saw lever, to control power zoom lenses or digital zoom. A 3 inch extra fine touch panel, and Quad capsule spatial array microphone is included for 5.1 or stereo audio recording. There is audio level control.
It is espected to be available for £3000 in the UK from mid-November. For more information please visit the Sony