Sony K810iPress release:
Soon after announcing it has shipped 4.5 million of its Cyber-shot
camera phones since the launch of the K790/K800 last summer, Sony
Ericsson today introduces two new phones to the Cyber-shot phone
family. Intended to deliver Cyber-shot phones to a broader audience,
these phones help make sure you never miss a shot.
The K810/K818 Cyber-shot phone is a sleek, high-performance device
boasting a 3.2 megapixel camera including auto focus and Xenon flash.
Innovative applications such as Photo fix help to further improve the
quality of your pictures, even after you have taken them. Illuminated
Camera Icons to the side of the main keypad, which light up when in
camera mode, allow the user to access camera menu options at the touch
of a button.
As a compliment to this, the K550 Cyber-shot phone delivers the
benefits of the Cyber-shot phone in a compact (14mm thin) form factor
that places ease-of-use at its heart. Equipped with a 2.0 megapixel
camera with auto focus plus LED photo light and active lens cover, the
K550 helps ensure that you’re always ready to shoot and share
the best possible images. Add to this Bluetooth technology and Picture
blogging and you have a camera phone that takes the complexity out of
sharing quality images with friends and family.
As a distinct variant of the K550, the K550im is the first Cyber-shot
phone to support i-mode, the operator service that gives direct access
to a huge range of multimedia content and email.
“Worldwide, consumers are realising that the best digital
camera is the one you have with you,”
Walker, Head of Product Marketing at Sony Ericsson. “The
K800 established this and positioned the Cyber-shot phone as a credible
fusion of phone and camera. Now the K810 and K550 move the market
forward by introducing new applications that equate to real
improvements in the customer experience, as well as introducing these
phones to a whole new audience.”
The K810 will appeal to those using their mobile phone on a regular
basis to capture quality shots while on the move. Its slender good
looks belie its high specification; it’s not only a UMTS
device for high-speed Picture blogging, but also one of the most
advanced camera phones available. When in camera mode, the Xenon flash
with red eye reduction will help to achieve great picture results in
low-light conditions. Equally, the new illuminated Camera Icons will
allow the user to select advanced camera settings (such as picture size
& self timer) by simply clicking on one of the hardkeys; so no
need to navigate into the full camera menu and risk missing that
No longer do poor light conditions and lack of contrast mean that the
user has to delete that special picture. If a photo needs some
improvement after it has been taken, then the new Photo fix solution
can optimise brightness & picture contrast at the touch of a
button. Meanwhile, if a user is shooting a moving object (perhaps at a
sporting event), then the BestPic feature will let them take nine
photos in quick succession and simply choose the best one. No point in
missing the action.
Sharing your pictures is easily done with the K810 Cyber-shot phone
thanks to a host of connectivity options: Picture Blogging allows you
to upload your shots to your own blog site, whilst Bluetooth technology
and USB 2.0 make it straightforward to share photos with friends or
connect to your PC.
The K810 Cyber-shot phone is a UMTS 2100 (GSM 900/1800/1900) device
available within Q2 2007. In addition, the K818 is a GSM variant
intended specifically for China where 3G services are not established.
Both will be available in two stylish colours: Noble Blue and Golden
Even if you are new to camera phone photography or the Cyber-shot phone
menu, the new K550 is designed to be an intuitive integration of
highly-specified digital camera with a mobile phone. Simply by sliding
open the lens cover, the camera is activated and the Cyber-shot menu
appears in the phone’s screen, which at 1.9” serves
as a clear viewfinder.
And, once an image has been captured, sharing it can be done in a
number of ways, each one a simple process; Picture blogging again makes
it simple to send images to a blog site; support for Memory Stick Micro
(M2) allows the user to transfer images easily between compatible
devices and Bluetooth 2.0 provides for simple sharing with other phones
and Bluetooth-equipped devices. If a user wishes to print out their
latest holiday pictures, PictBridge makes it possible to print directly
via USB (provided in-box) from the K550 to a compatible printer;
cutting out the computer and the complexity.
As the first Cyber-shot phone to support i-mode, the K550im (distinct
from the standard K550) gives the user access to a world of Internet
content and email at the touch of a button. Following on from the
popular K610im model, the K550im delivers a rich experience for
handling imail, browsing the Internet and viewing content; all with the
superior imaging capabilities synonymous with Cyber-shot phones.
Available in Jet Black or Pearl White, the K550 Cyber-shot phone is
guaranteed to stand out from the crowd. A Quad-Band EDGE device
launching in selected markets from Q1 2007.
Add more to your memories
Announcing at the same time as these latest Cyber-shot phones are two
new optional accessories, designed to let the user manage their calls
and their photos with ease. The Desk Stand CDS-65 allows the user to
speedily transfer photographs between phone and PC via USB, or simply
to synchronise data between the two while charging the phone. Attach a
portable handsfree and the user can enjoy voice conversations while
transferring images and music. Ideal for a home or office environment
and available from Q2 2007.
For those who are regularly using their Cyber-shot phone (or compatible
Bluetooth phone, Sony Ericsson or otherwise) on the move, the Bluetooth
Car Speakerphone HCB-120 attaches effortlessly to a car’s sun
visor and provides for safer handsfree calling. With a digital display
to show who is calling, and leading talk/stand-by times (up to 24 and
450 hours respectively), this speakerphone is a perfect compliment for
the Bluetooth functionality in K550 & K810, and is compact
enough for regular use in the car, office or home. A built-in tilt
sensor ensures that the display reads the right way up.
The HCB-120 will be available from Q2 2007.