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Sony World Photography Awards Goes 3D

Sony World Photography Awards launches its first global 3D awards for video and photography.

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Sony has launched its first global 3D awards for video and photography.  he 3D photography competition has two categories: '3D Panoramic' and '3D Still'. The 3D video competition is open to 3D videos of all genres. Entries will be sought from cameras and video cameras that use true 3D technology.

Commenting on the new awards, Scott Gray, Managing Director of the World Photography Organisation said: "The Sony World Photography Awards are all about being at the forefront of photography, embracing new trends and exploring the possibilities of advancing technology. We’re very excited about the new and dynamic 3D video and photography awards."

Tatsuya Akashi, Vice President of Digital Imaging at Sony Europe, said: "At Sony we're passionate about pushing the boundaries within digital imaging innovation. 3D technology provides a new way for people to explore their creativity and we look forward to seeing some exciting entries to these new categories."

The Sony World Photography Awards are free to enter. Photographers and videographers have until 4 January 2012 to submit their entry. The winner will be announced at a ceremony in London in April 2012 and will receive prizes including Sony products with 3D technology.

For more information please visit the World Photo website.

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