Photologic's biggest client, Kodak, has reaffirmed its pledge to ongoing investment in traditional professional photographic papers with the imminent UK launch of a brand new digital paper product that promises photographers ‘noticeable improvements’ in image quality.
Calum Thomson, Photologic sales director, said: “The addition of the new Supra Endura VC Digital Paper to the Kodak output portfolio really underlines the company’s commitment to maintain pole position in this market. The high performance levels of Supra Endura VC paper, which will be available later this autumn, will help provide a new ‘dynamic’ and fresh sales opportunity for photographers across the country. t Photologic we too continue to invest heavily in servicing the wide range of products we now provide through our own nationwide network of dealers and laboratories. This autumn we are adding three new people to our customer service and sales teams as we continue to grow the business. Our new warehousing facilities are now fully operational and we continue to increase the number of Photologic vehicles on the road.”
Kodak says its new paper offers enhanced colour thanks to ‘advanced colour coupler technology’ and ‘state-of-the-art’ image stability – providing excellent durability and outstanding longevity.
Said a Kodak spokesman: “Our research scientists have developed a truly exceptional paper with new Supra Endura VC. This product is optimised for printing in colour-managed, short exposure digital workflows and its moderate to slightly high contrast works well across a range of professional photographic applications, from portrait/wedding to commercial.”
He added: “Labs and photographers are going to see very noticeable improvements in image quality. Endura VC will now reproduce certain colours that were not possible before – and with its ‘digital fringing’ performance photographers will find their prints are sharper - and line and text reproduction will improve. They will see stunning bright colours, vibrant greens, blues, magentas and reds, clean-looking whites and neutral tone scale – from highlights to shadows.”