year, Olympus celebrated its official sponsorship of the Scuderia Ferrari Formula
One racing team with the introduction of the first digital camera in the world
officially sanctioned by Ferrari S.p.A. The incredible worldwide demand for
the Ferrari DIGITAL MODEL 2003 has now led to the development of a next generation
model, which again reflects the successful and fitting partnership between Olympus
and Ferrari. Like its predecessor, the Ferrari DIGITAL MODEL 2004 is the result
of a collaboration between Olympus and Ferrari designers, embodying superior
design, quality and durability. Fully conforming to Ferrari specifications,
the colour of the aluminium body accurately reproduces the Ferrari red
which is the hallmark of Ferrari race cars. Its slim body exudes the aura of
beauty, quality and advanced technology of the Ferrari racing machines. This
model is an entirely new type of camera. Beyond its 3.2 million pixels and 3x
optical zoom, it features a newly-developed, large LCD monitor that delivers
high contrast and a wide viewing angle. In addition, new slideshow and album
functions have been integrated, turning the camera into a portable photo album.
The Ferrari DIGITAL MODEL 2004 will be a limited edition, with only 10,000 units
being offered worldwide, half of these have been allotted for Europe.
When the camera is switched on, the start-up screen shows a photo of an actual
Ferrari F2004 Formula One racing machine and plays the sound of a Ferrari engine,
so users can experience the thrill of Ferrari F1 Grand Prix racing every time
they turn on the camera. In addition, the camera is equipped with an exclusive
Ferrari Frame that enables users to enjoy their photos as a Ferrari Slideshow.
Wipe, fade and zoom slide transitions are also offered to further increase viewing
enjoyment. With the docking port provided, slideshows can be enjoyed on the
built-in display, a computer monitor or a TV while the camera is being recharged.
Ferrari red colour and design specifications
The current Ferrari model was developed in cooperation with Ferrari designers.
A special finishing process produces a deeper lustre to better match the distinctive
trademark red. This gloss is extremely difficult to reproduce, requiring multiple
processes to achieve a Ferrari red that matches the beauty, quality and durability
of the original colour. In addition, the back of the body has been given carbon-tone
accents with the same texture as the carbon fibre material used in Ferrari F1
racing car bodies. At the side of the LCD monitor there is the "Cavallino
Rampante - Prancing Horse" logo that is a symbol of the Ferrari F1 team.
LCD monitor specifically designed for shooting, viewing and sharing
The new, revolutionary, 2.5 and amazingly clear 215,000 pixel LCD monitor
delivers a high-definition image that enhances both shooting and viewing enjoyment.
It offers three times the contrast of conventional LCDs and displays pictures
with bright, vivid colours. It provides a 160 viewing angle both on the
vertical and horizontal axis. This ensures excellent visibility and beautiful
image quality even when the photos are viewed by several users simultaneously.
Thanks to its improved visibility in bright light, excellent and clear monitor
pictures are assured at the seaside, on the slopes and at other bright outdoor
locations where conventional LCD monitors cant cope. The new album function
allows the shots to be organised into 12 photo albums of 100 images each, which
can then be viewed on the LCD monitor, thus turning the Ferrari DIGITAL MODEL
2004 into a convenient camera/photo album in one, while the multi-function cradle
supplied can be used as photo stand.
The Ferrari DIGITAL MODEL 2004 is equipped with 18 scene program modes for optimum
image quality in a wide range of shooting situations. With the help of the new
TruePic TURBO image processor, image quality is enhanced even further. A control
dial facilitates use by permitting various functions to be selected by the thumb
and forefinger of the right hand. The CAMEDIA Master 4.2 software makes file
transfer to and image editing on the personal computer easy. It can also be
used to upload photos to the digital camera, enabling users to carry their favourite
images with them wherever they go. Thanks to PictBridge support, direct printing
to any PictBridge-compatible printer without using a computer is possible.
Slim design and clean, elegant lines
The Ferrari DIGITAL MODEL 2004 has an extremely slim body measuring just 22mm
in thickness. Yet, it also packs a 3x optical zoom. This has been achieved through
the use of a lens with an optical 'folded' light path. The new Ferrari model
is one of the first Olympus digital cameras to feature such a construction that
allows the combination of a slim design with zoom power.
Original Ferrari-specification accessories
Not only the camera but also a range of accessories have been developed for
this model in close collaboration with Ferrari designers. A number of rare items
are provided, packed in a special presentation box with the Cavallino
Rampante - Prancing Horse logo embossed on the lid. They include a hand
strap and camera case made from a high-quality suede-textured material with
red stitching modelled on the material used in Ferrari F1 racing machines. The
Ferrari DIGITAL MODEL 2004 comes with a Certificate of Authenticity displaying
the cameras limited serial number and autographed photos of Ferrari F1
team drivers Michael Schumacher and Rubens Barrichello. A CD-ROM containing
photos of the five-year period 1999-2003, in which Ferrari won the Constructors
World Championship title, is additionally included.
Designed to reflect the beauty and quality that are hallmarks of Ferrari craftsmanship,
this model will appeal not only to all Ferrari and F1 racing fans, but also
to anyone who appreciates good design and the pleasure of owning a true limited-edition