The Samsung Galaxy Fold 'Goes Beyond The Limits Of Smartphone Usage'

With the Samsung Galaxy Fold, Samsung is hoping to bring a breath of fresh air to the smartphone industry, which, let's face it, has got a bit lazy when it comes to introducing standout features on smartphones. As a result, sales have slowed with people hanging onto handsets longer rather than upgrading to more premium devices as soon as they're available. 

However, Samsung, and quite a few of the other big smartphone names are hoping to change that with the introduction of folding devices (and a few other clever technologies such as more megapixels, sleeker designs, better bokeh and improved low light performance). 

Samsung's Galaxy Fold was introduced to the world a few weeks ago, 8 years after the company first introduced a flexible display and its aimed at consumers who want bigger screens while still maintaining portability. 

Samsung's Executive Vice President Chung Eui-suk told the Samsung Newsroom that even though Samsung has lead the way with phablet-style devices like the popular Galaxy Note, its customers still want bigger and better screens which is why they concentrated a lot of their efforts on a folding device. 

'The Galaxy Fold will completely change the way we use smart devices by offering the advantages of a smartphone and tablet at the same time," says Chung Eui-suk.

When folded, you get a compact smartphone size that still offers a decent sized screen so you can text, use the camera etc. then when you open the screen, you can either enjoy the viewing experience a bigger screen simply gives you or multitask by opening various windows. The Galaxy Fold is optimised for the Android app ecosystem, too, and Samsung has been working closely with Google in testing labs to ensure apps and services are compatible with the Galaxy Fold. 

The process of creating a Galaxy Fold is like breaking down a barrier," says Chung Eui-suk. "We have rebuilt everything from basic materials to hardware and software to application compatibility."

As well as folding smartphones, it sounds like displays that can be stretched and rolled up could be part of Samsung's 'what's next?' plan which could mean we will all be wearing smart devices on our wrists at some point in the future. 

"Samsung Electronics will continue to develop next-generation smart devices so that consumers can do more," added Chung Eui-suk.

The Galaxy Fold is said to be arriving in the UK on 3 May and will have a price tag of around £1800, based on the USA pricing of $2000. 

To learn more about smartphone trends, we think, will be big this year, have a read of this: Smartphone Trends Of 2019

This text was translated from the Samsung Korean Newsroom.