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Think Tank & MindShift Gear Announce Merger

Think Tank & MindShift gear are to become one company.

| Industry News
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Think Tank & MindShift Gear Announce Merger: Think Tank MindShift merger

Think Tank Photo Inc. (“Think Tank”) and MindShift Gear LLC (“MindShift”),  today announced the merger of the two companies, creating an integrated product suite for professional and advanced photographers. The merger is effective today, and the companies have immediately combined their business operations.

The combined company will be privately held and operate under the Think Tank brand. MindShift will continue as a distinct product line for outdoor photography bags and accessories. Doug Murdoch, Think Tank's founder, president, and lead designer, will continue as Chairman of the Board and president of the combined company. Corporate headquarters will remain in Santa Rosa, CA.

“We celebrate a milestone today as we formally join two of the top brands in camera bags and photo accessories, Think Tank and MindShift,” said Doug Murdoch. “Combined under the Think Tank umbrella, and with MindShift's powerful position in the outdoor photography market, we will draw on our decades of experience to push the boundaries of carrying solutions and enhance our reputation as 'The Choice of Working Professionals'.”  

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