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Top Tips For Promoting Your Photography On Instagram

Instagram is a very popular social networking platform so it makes sense to share your photos on it if you want to get noticed.

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Top Tips For Promoting Your Photography On Instagram: Camera & Smartphone


Instagram is a social networking channel that’s about photography. It has over one billion monthly active users, making it an excellent platform for promoting your photography. Your competitors also use Instagram to market their business, allowing you to see what they do to remain visible and do it better. It also allows you to spot what they aren't doing to capitalise on it.

Since Instagram is visual, posting videos and images of your photography can help clients find you easily. Through Instagram, you can interact with your fans, follow your favourite photographers, and learn the tricks they use to market their craft. Discussed below are tips for promoting your photography on Instagram.


1. Be smart with your hashtags

Hashtags are an effective way to attract relevant followers and increase engagement. They help you expand your audience for more reach. They allow your photography to get seen by people who will appreciate it and show interest in your business. To boost your exposure with hashtags, ensure they're appropriate, popular, and specific. You can hashtag your clients, location, brand, subject, the equipment you use, or your business.

For your hashtags to be effective, ensure they're specific and relevant to your visuals and the audience you intend to reach. Using hub destination and community hashtags links you to like-minded Instagram users. You can also use hashtags that are unique to your photography.


2. Find your niche and stick to it

Finding your niche is the key to shaping your photography brand and growth. To find the perfect photography niche try various styles and genres, learn more about photography and the constantly changing trends, keep practising, find out the kind of photography your target audience likes and loves your work.

Find what differentiates you from other photographers and use it to establish something unique and exciting. While you can become a general photographer, niching down allows you to specialize, and even potential clients are likely to trust you more.


3. Post your best photography work

Take your Instagram feed as your portfolio and ensure you only post your best works. Ensure consistent aesthetics by using a standard colour palette, theme, and style to turn your visitors into engaged followers. As you sharpen your photography skills, ensure each of your posts leaves your audience wowed and keep expecting more from you.


4. Edit your posts like a pro

Promoting your photography isn't just about snapping and posting images and videos. It's about creating excellent photography and learning to edit your work to make it interesting and unique. Learn how to exploit shadow, light, and clarity to create an outstanding final product. Well-edited images and photographs will represent your brand and pass its message in a significant way. They improve credibility and increase sales. Editing also helps you create an effective social media strategy to promote your photography business.


5. Post regularly

Your posting frequency is essential when promoting your photography on Instagram. The more your posting frequency, the more likes you get, increasing engagement and helping you attract more followers faster. Your posting consistency significantly impacts your engagement rates. If you're looking to grow your page and increase organic reach, post great content frequently and consistently to keep your audience engaged and ensure they don't forget about your brand.

 When posting your promotional content, focus on quality, not quantity, to attract loyal followers and clients. However, posting too often may result in your posts being spammed, reducing visibility. To determine the right posting frequency, post a few photos and videos every day and gauge the engagement they get. Add an extra post each day until you see the number of posts that attract the most engagement. Stick to it and remain consistent.


6. Engage your audience

On Instagram, your profile gets seen on hashtags, Instagram stories and feeds, the explore page, notification panel, suggested accounts, and other users' posts. Posting quality content regularly covers your feed, ensuring your audience interacts with your posts. Whenever you post your photography work on Instagram, leave a personalized, genuine comment, tell your audience what you think or feel about the post, and what makes it unique.

Active Instagram engagement increases brand visibility and allows you to connect with other photographers. Be consistent to ensure others can see your comments and be tempted to look at your profile. You can also check out the persons who have liked or commented on the photo or video you posted and like their comments, reply to them, and follow them, making you appear in their notifications.



Instagram is a great social marketing channel for all businesses, especially photography. With a sound Instagram marketing strategy, you increase your following and reach for improved sales. Use these tips to promote your photography on Instagram. 

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