has announced the new Ricoh PX - a compact waterproof, shockproof, and dustproof digital camera with a wide angle 5x optical zoom lens, 16 megapixel sensor, the Ricoh PX will be available early July for £179.99 inc VAT. The camera is waterproof upto 3 metres, and has a 2.7inch screen on the back.
"June 9, 2011—TOKYO, Japan—Ricoh Co., Ltd. (helmed by president and CEO Shiro Kondo) today announced the release of the new PX compact digital camera. The new design offers 5.0×, wide-angle (28 mm) and telephoto (140 mm) optical zoom in a water- and shock-resistant package that can safely be used for hassle-free photography in a wide variety of locations and situation.
Designed for hassle-free operation, the new RICOH PX lets users take photographs anytime, anywhere with fast startup and settings that adapt to subjects for optimal results. Its high-resolution, 16-million–pixel CCD sensor and Smooth Imaging Engine IV image processing engine combine for high-resolution, high-quality photographs.
The new, fully flat design give the new RICOH PX, ease-of-use and portability, results in a camera that is easy to carry, while the optional protective jacket appeals to users with a choice of colour schemes that can be matched to the camera body.
While it exhibits the traditional dedication to image quality that has been the basis of all RICOH digital camera designs, the newly released RICOH PX is also a compact digital camera that promises fun, hassle-free photography. It is also dedicated to image quality that has been the foundation of all RICOH digital camera designs to date.
The RICOH PX comes with a slip-proof protective jacket (available in five colours to match the camera body) to protect it from shocks and scratches. The “Two-way” straps that function as both hand- or neck-straps are also available in five colours."