Kodak maximise Disney launch to fuel winter film sales by teaming up with Disney
for their new nationwide winter film promotion, This is timed to coincide with
the first ever release of The Lion King on Disney DVD.
Ten fantastic 1st prizes of family holidays of a lifetime to the Walt Disney
World Resort in Florida are on offer and include return flights to Orlando from
Gatwick or Manchester for two adults and two children; return transfers to a
Walt Disney World Resort hotel, 7 nights accommodation and tickets to Disney
theme parks including Magic Kingdom, MGM Studios and Animal Kingdom.
In addition, four 2nd prizes of Philips Home Cinema Systems and 50 3rd prizes
of Lion King special edition DVDs can be won by consumers missing out on the
top prizes. 100 runners-up will receive a smart Lion King rucksack.
Entry couldn't be simpler. Just pick up an entry leaflet from the special merchandisers
when you purchase Kodak films or single-use cameras. Complete the form, which
includes questions plus a tie-breaker, and send it to the promotion address
together with the original till receipt as proof of purchase. Closing date for
receipt of entries is 31st January 2004.
"The Lion King is Disney's big launch of 2003 and is guaranteed to generate
huge consumer interest in the run-up to Christmas," said Mark Robinson,
Project Implementation Manager for Film, Kodak's Consumer Imaging Division.