Yi Technology M1 Micro Four Thirds Mirrorless Camera Announced

Yi Technology has announced the new Yi M1 Micro Four Thirds mirrorless camera, with a 20 megapixel sensor, 5fps continuous shooting, a 3inch touch-screen, and 4K (UHD) video recording, the camera has a highly competitive price point at 2199 (Yuan) with 12-40mm kit lens, which is £253 GBP (€295 Euros), at current exchange rates, or 2999 (Yuan) with dual lens kit, which is £345 GBP (€402 Euros) at current exchange rates.

The M1 features full manual controls, timelapse shooting, and panoramic shooting. The camera shoots raw and JPEG images, and has built-in Wi-Fi and low-power Bluetooth image transfer, and remote control. Battery life of the camera is said to offer 450 shots (according to CIPA standards), which is very good for a mirrorless camera. 

Read our Yi M1 Hands-On Preview.

Yi M1 Key Features

• 20mp Micro Four Thirds CMOS Sensor (Sony IMX269)
• 3inch 1040K dot touch-screen
• 5fps continuous shooting
• ISO100 to ISO25600
• 4K (UHD) video recording at 30fps, Stereo sound
• Wi-Fi / Bluetooth built-in
• 450 shot battery life
• Available in black or silver

Yi has also announced two new lenses:

• Yi Technology 42.5mm f/1.8 Portrait / Macro lens (Close focus 50cm, or 25cm in Macro mode)
• Yi Technology 12-40mm f/3.5-5.6 Zoom lens

Yi M1 Rear

The following sample photos have been taken with the Yi M1 camera by Yi Technology:

Yi M1 Other sample images

Read our Yi M1 Hands-On Preview.

Via 43Rumors.

Yi M1 Specifications

View Full Product Details

From YI Technology: 

YI Technology, a leading, international provider of advanced, intelligent imaging technologies, has today introduced the YI M1 Mirrorless Digital Camera, its first professional-grade camera.

The YI M1 is a mirrorless, interchangeable lens camera that features Bluetooth connectivity and a simple app interface, offering the power and features of a professional camera with the ease and connectivity of a smartphone. YI will unveil the YI M1 at Photokina 2016, September 20-25 in Cologne, Germany.

“With the launch of the YI M1, we are aiming to reenergize professional quality photography by making it accessible and simple to use for the average person or amateur photographer,” said Sean Da, CEO and Co-Founder of YI Technology. “Our mission is to bring top of the line technology to professionals and beginners alike in a simple, easy-to-use form and the YI M1 is no exception.”

Stunning Image and Video Quality

The YI M1 offers the ultimate image and video quality capturing 20 megapixel still images and stunning 4K video at 30 frames per second. It features the latest SONY IMX269 Image Sensor, supports ISO up to 25,600, as well as 2000-megapixel and Wide Dynamic Range video. Two lens options include a 12-40mm F3.5-5.6 and 42.5mm F1.8. YI M1 also includes an MFT mount system which is compatible with more than 50 interchangeable lenses.

Simple, User-Friendly Design

Inspired by the ease of a smartphone, the simple yet sophisticated design of YI M1 means photographers of any level, from beginner to professional, can capture and share stunning video and images. It features a 3-inch LCD touch screen, intuitive design and comprehensive controls. The lightweight and compact design means the user can focus more on shooting and less on heavy equipment. With the “Master Guide” feature in the accompanying YI M1 App, users can access photography templates, composition guidelines and step-by-step instructions, to shoot like a professional.

Easy Sharing and Connectivity

Built-in WiFi and Bluetooth offer users a way to seamlessly connect to a smartphone for fast sharing to social networks.

Pricing & Availability

YI M1 Mirrorless Camera will be available soon in two colors, Ice Silver and Storm Black. US and European pricing and availability will be announced soon.