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Social media is all around us these days and has many business functions, so if you haven't got involved already you really need to.
If you've tried social media and haven't been able to get to grips with it, don't know where to begin, feel that you have nothing interesting to say or have social media accounts and have no idea what to do with them, then this book is for you. Aimed specifically at photographers it acts as a guide to marketing yourself and/or promoting your business, the 21st Century way.
The book itself is well presented very clear and well set out. It uses social media influences such as, # tags and speech bubbles to get the reader used to recognising these platforms. However, there's no escaping that this book is a lengthy read. Before you even pick up the book, you're going to have to be committed to learning these digital platforms and want to take the necessary steps otherwise, you will never get through this manual. If you're a social media novice it maybe a little intimidating with the amount of text you have to get through but, I can say that all the information is thorough, clear and extremely helpful for beginners.
Divided into 10 chapters the book covers; what is social media? strategic planning, audience matters, the power of the content, social media channels, launch a social media program, blogs and websites, photography as a social luxury, brand evangelism and survival tips. Minus the glossary and index the book comes in at 239 pages. These chapters are packed with photos, homework tasks, hints and tips and positive insightful quotes. Every chapter concludes with an interview with a business professional giving their experience and relationship with social media.
Featuring Facebook, Twitter, blogsites and websites, LinkedIn, Tumblr, Flickr, Instasgram, Youtube, Google + and many more, this book goes through several popular social media programs and breaks them down without all the jargon, so that the reader can really understand the benefits of these marketing tools.
For beginners, this book is an essential guide. It covers a lot of content with in depth explanations of how it all works, getting to grips with it all, to actually successfully marketing yourself to the masses. If you're dedicated and have the time to get through it, this book is definitely a must for you.