ACE was founded in 1980 with a very simple aim. Primarily we believe in fair play and a commitment to excellence. Founded by a photographer for photographers, ACE has always been a champion of photographers' rights. Our photographers are the lifeblood of the company not the 'disposable asset' of certain corporate picture libraries. Without you we would be the 'disposable asset'!
Many of our leading photographers and illustrators have well-established reputations in the advertising, design and publishing sectors. There are others who are not so well-established but who contribute excellent work in smaller quantities. To us they are equal. It is the strength of the image and not the reputation that is of primary importance.
ACE was one of the first stock agencies to protect images by heatsealing images to prevent illegal usage by unscrupulous clients. The digital era has allowed more complex watermarking to further bolster each contributor's rights.
Internet technology has irrevocably revolutionised the picture business. Full e-commerce is entirely suited to the process of buying photography. There are no delivery costs and minimal risk of loss or copyright piracy (ACE affixes watermark protection to each digital image).
The new upgraded ACE web site was launched in January 2002 alongside an ambitious UK mailout of our new 404-page Catalogue 12 HEART+SOUL plus CD. In total, over 11,000 creative personnel from all major advertising, design and publishing companies throughout UK received a free copy plus their annual ACE desk calendar. Additionally our overseas agents have distributed over 55,000 copies throughout the world. There are plans afoot to open a small USA office during 2002 either wholly-owned or in partnership.
Web options include
# review stock image database (over 25,000 and growing...)
# review images sorted by category, keywords, theme & photographer
# order images
# specify reproduction rights
# negotiate fees
# transmit photographs by FTP (ISDN & ADSL), CD or E-mail
# e-commerce payment by credit card (planned for New Year 2002)
# order stock catalogues & CDs
# view theme movies
# contributors forum - news, views, information & shoot lists
After careful research ACE has established that a strong web presence is vital to maintain market position. The areas we hope to exceed and surpass the competition are;
# Clients gain complete access to ACE's visual database of over 25,000 scanned images
# ACE maintain weekly uploads of new images to the site
# Regular clients will be constantly profiled to keep abreast of their needs with appropriate sets of images being loaded to a secure FTP site. Emails will then be sent to clients allowing them to link directly to the site showcasing new work relevant to the client's profile and industry sector
# ACE's photographers' benefit by seeing their work represented to a worldwide market without having to wait for a new printed catalogue
# ACE's research staff have full access to the visual database ensuring greater efficiency and accuracy.
All digital production processes are supplied in-house. Competitors' web sites are reporting image sales in excess of more traditional methods of marketing. In 2002 ACE will expand the core business-to-business operation to incorporate the growing retail market made possible by the greater bandwidth / speed offered by ADSL. As ACE has already developed the product for marketing commercial stock photography it is a unique opportunity to expand the core business without the requisite set-up costs.
If you would like to further your enquiry please send sample images showing your style, preferably by email, CD or a small selection of 50 transparencies via recorded post (with return postage & packing). See the following documents before sending any submissions;
RECOMMENDATIONS FOR SUBMITTING NEW WORK
FAQ on ACE Contributors' Agreement