Grays of Westminster, the multi-award-winning Nikon-only shop, was founded thirty-five years ago by Gray Levett with the idea of creating a world-class camera store, offering a service that was second to none.

It is superbly located in a quiet area of central London, a few minutes walk from Victoria Railway Station; the Houses of Parliament, Buckingham Palace, the Tate Britain, River Thames and Knightsbridge are all within easy reach.

Grays of Westminster is not simply a famous Nikon camera shop; it is to many photographers around the world an institution. It can trace back its beginnings from a modest mail order company to its present, highly-respected position in the photographic industry.

It holds the unique distinction of being the only company ever to have won all three Dealer of the Year awards voted by the readers of Amateur Photographer, Practical Photography and Buying Cameras magazines in one year. In addition prestigious awards for Grays of Westminster's unprecedented sales of Nikon and their contributions to the Nikon brand internationally were presented by Nikon Japan and Nikon U.K. Limited in 2003, 2007, 2009 and 2010. In 2011 they won the Pixel Magazine Trade Award: Independent Retailer of the Year and the What Digital Camera/Amateur Photographer 'Gold Winner' Good Service Award.

In July 2011, Nikon UK Limited presented them with a stunning, heavy crystal trophy which reads: "Presented to Grays of Westminster to celebrate their 25th Anniversary and their outstanding contribution to Nikon users." Additionally, The President of Nikon Japan presented them with a beautiful Japanese plate in recognition of their being a long standing institution in the photographic industry.
Gold Good Service Awards

They have won the Amateur Photographer Gold Good Service Award in 2011, 2012, 2013, 2014, 2015 and 2016.

They have also won the prestigious Practical Photography magazine Gear of the Year Gold Service Award for four years in a row for 2014, 2015, 2016 and 2018.
Platinum Good Service Award

In 2017, Grays of Westminster became the first-ever winner of the newly inaugurated Amateur Photographer Good Service Platinum Award which was established to recognise and reward not only outstanding service but to acknowledge the most popular store calculated by the largest number of votes by the general public. Grays of Westminster won this award again in 2018, 2019, 2020 and 2021 making it five years in a row.
Retailer of the Year Award

Grays of Westminster were awarded the coveted Retailer of the Year Award by the British Photographic Industry News in 2019, 2020 and again in 2021 voted by the public.


A World First: Grays Of Westminster Granted Coat Of Arms

Grays of Westminster, became the first camera shop in the world to be granted a Coat of Arms. Mr. Robert Noel, Lancaster Herald of Her Majesty's College of Arms, presented the Coat of Arms to Gray Levett, founder of Grays of Westminster at a celebratory dinner held at the Institute of Directors in Pall Mall, London on 29th October 2014.


Unrivalled Range of new Nikon Equipment

Grays of Westminster stock the range of Nikon digital SLR cameras: D6, D850, D780, D750, D500, D7500, D5600 and D3500 as well as the Nikon mirrorless Z 7II, Z 6II, Z fc amd Z 50 cameras. Additionally, Grays of Westminster stock the extensive range of autofocus (AF), AF-S (Silent Wave), AF-P (Stepping Motor), FX, DX and S-type Nikkor lenses. The manual focus Nikkor lenses are also available. We also stock a vast range of Nikon accessories such as speedlights, remote releases, filters, eyepiece correction lenses and lens hoods.

We provide a comfortable atmosphere, in unashamedly old world style, with leather-topped desks and soft furnishings. By dealing in just one brand, Nikon, the choice of the majority of professional photographers, we can provide a distraction free environment. Here customers can gain an introduction to the Nikon system and have their questions answered. Our staff is highly knowledgeable, yet friendly and relaxed in their approach. Pressured selling is emphatically not a part of the Grays of Westminster experience. Those already familiar with the Nikon system will no doubt have heard of Grays of Westminster but may not have experienced our service first-hand. Everyone is welcome here.

"Grays isn´t a shrine to Nikon, it is a shrine to customer service. It is a working exhibition of Nikon products throughout the ages that visitors are welcome to pick up, try out, have explained, and ultimately take home for their own continued enjoyment. It is a meeting of minds, a club in which all are welcome and an institution. Above all though, it is a truly extraordinary shop: a shop that has respect - for its customers, for the goods on sale, for the people that made them, for photography, for the past, the present and for the future - at the very core of its being."

Damien Demolder, Photographer, Journalist