The PENTAX brand has continued to enjoy a reputation for excellent technological innovation and product quality since its introduction in 1957. Pentax was the world's first manufacturer to provide instant-return mirror, spot metering, TTL metering, aperture priority auto exposure and autofocus in 35mm SLRs. It was also the first company to produce an autofocus medium-format SLR.

RICOH IMAGING COMPANY LTD is a leading supplier of recreational and professional cameras and photographic equipment world-wide, with a long standing UK brand heritage. Its product range is extensive and includes state of the art digital SLR, medium format, interchangeable lens system (mirrorless) cameras, zoom compact cameras and an extensive range of high performance lenses and accessories. In addition, it has a superb range of binoculars, suitable for a variety of leisure activities.The core values of the PENTAX brand are built on its optical expertise and seeing is at the very heart of its products. PENTAX strives to understand the needs of its customers, by developing products that are technologically advanced, but more importantly easy to use whatever the situation.

RICOH IMAGING UK LTD successfully distributes its products through a number of channels, including independent camera shops, mass merchandisers and national multiple retailers - both on and offline.

Visit www.ricoh-imaging.co.uk to learn more