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Daily or Hourly Rate?

1 Feb 2012 9:45AM
Can anyone advise me on what is the industry standard for a daily and hourly rate on a freelance basis. Just had a email back to say I have nice work from a design agency down the road and thay want to start to use me and keep me on record. Grin


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collywobles 13 3.9k 10 United Kingdom
1 Feb 2012 10:45AM
20 / hour plus expenses
User_Removed 15 2.8k 11 United Kingdom
1 Feb 2012 12:05PM
350 / day + exp
pulsar69 13 1.6k 6 United Kingdom
1 Feb 2012 12:15PM
lol at the price difference there ! as you can see their aint no answer to that one apart from how you value your own work vs will they pay that much ?
sherlob Plus
11 2.8k 129 United Kingdom
1 Feb 2012 12:42PM

Quote:20 / hour plus expenses

Seems very cheap to me...
ade_mcfade 13 15.2k 216 England
1 Feb 2012 12:49PM
I hate that "what's your day rate" question...

Prefer to quote on number of pics needed...

X for 20 shots... etc.

Then when they say

"ooh - we've only got X/2" you just say "well that's enough for 10 shots" Wink
mikehit 7 8.0k 13 United Kingdom
1 Feb 2012 12:50PM
If it is 350 on-site cost, by the time you have processed the photos it would be not much more than 20 per hour overall.
cameracat 13 8.6k 61 Norfolk Island
1 Feb 2012 2:27PM

Quote:Daily or Hourly Rate?

Whatever you think you can get away with.......Or whatever you think your worth, Then again it depends on your needs, If photography is you sole income or not, If its your bread and butter, You have to factor every business running cost into a pricing menu, If your just doing it as a paid favour, Or a laugh, Because you have a 9 - 5 income from something else, Then the pricing thing becomes less of a real world problem.....!!!!
thewilliam 8 6.1k
1 Feb 2012 2:47PM
There's no simple answer to this question because it's like asking the going price for a red car. A new Ferrari will cost more than a 15 year old Proton and there's a similar range in photography.

There are plenty of books and magazine articles that deal with this question. The OP needs to understand the reasons as well as hear the answer. Many part-timers and newbies charge less than what would be full cost recovery for an established professional.

A large studio has specialist staff and facilities that minimize the time needed to do a job. The one snapper and his/her dog business might have a lower hourly rate but would take considerably longer to get the shots.
mikehit 7 8.0k 13 United Kingdom
1 Feb 2012 3:05PM
You can charge by the hour, by the day or at a fixed rate for the job. In my (non-photographic) experience clients like to get fixed rates because they know in advance how much money is going out and this makes their budgeting department very happy (predictable cashflow). But if you take this course make sure it is fully understand what your remit is: for example "8hours on site, 2h meet with client to agree 10 best photos and process those photos" - if it takes you 1h to process the photos you win, if it takes you 20h you lose. Of course your cost is defined by your chosen hourly rate anyway but the final bill is not dependent on how much work you actually do.
DT01 8 69
1 Feb 2012 8:00PM
I was once asked to send a purchase order for a 4 hour exhibition launch (with celeb guest) for 850 because, 'that's what we pay photographers' (their standard day rate).
In answer to the OP's question, anywhere between 350 and 1000 depending on your location and the type of job/client.

Just for interest and to add context, I remember chatting with an architectural photographer who told me he charged 350 a day....that conversation took place in 1993.
danielwaters 9 93 4 United Kingdom
13 Feb 2012 9:13PM
I've found a nice way of looking it at it is to charge slightly more than whatever you're comfortable with and then increase your prices twice a year by around 10% or more. That will encourage you to gradually improve your sales skills and photography every 6 months while your rate / salary gradually goes up too.

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