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How much should I charge

19 Jan 2022 1:53PM
Hi. I have been approached by a major book publisher to produce a series of photographs for their forthcoming book. They have asked me what my going rate would be. I have no idea what to charge them. Has anyone any ideas? Thanks in advance.
Chrism8 16 1.0k 33 England
19 Jan 2022 2:07PM
Work out your costs, mileage, time inc post processing add a margin and see it the figure is a number your happy with.
janeez Plus
14 1.8k 8 United Kingdom
20 Jan 2022 6:33PM
An average for freelance photographers works out at around £25 per hour plus expenses. That is where I would start as a guide but it also depends on what the customer requires and it's worth asking about their budget as well. I have a minimum rate that starts at £95 as most jobs will take more than a couple of hours and includes further expenses. It all depends on how much you would like the job and whether you are prepared to accept their terms if they fall short of yours. Hope this helps.
LenShepherd 15 4.6k United Kingdom
21 Jan 2022 7:13PM
What are you expected to do - such as travel a little or a lot, hand over copyright and prepare CMYK files?

Wedding photography is a different genre - that can involve 2 days post processing after shooting the wedding.
21 Jan 2022 7:57PM
Thanks for all the advice. It has been very helpful.
neilpho 3 7 United Kingdom
4 Feb 2022 4:20PM
What did you end up charging? £25 per hour seems low to me.
4 Feb 2022 4:42PM
£400 per day
neilpho 3 7 United Kingdom
4 Feb 2022 6:09PM
That sounds much better. Thank you.

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