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Leica Roll Film Camera 1927 advert

rhody 15 2.4k 2 United Kingdom
18 Sep 2009 11:04AM
Just been given an old 1927 Journal with this advert in it:-

"Leica Roll Film Camera - The smallest focal plane camera. It is made by as carefully as a microscope by a microscope manufacturer. 36 exposures without reloading. Anastigmatic lens F/3.5. Simple and perfect in use. Complete equipment for 108 exposures may be carried in one's pocket. Price 20" - Ogilvy and Co, Optical Engineers, Mortimer Street, London

The price of the Journal was 3 shillings.

So the Leica cost the equivalent of 80 Journals - if only that were true today.

The journal also has the complete range of Voigtlander, Zeiss and Kodak cameras with pictures and prices available at that time.

One ad that had me in stitches was for "The Worlds Latest and Best Print Drying Machine" - made by a Charles Howell from Blackpool.

There is a picture a young girl stood next to the machine reading a magazine whilst the machine is in operation.

The caption is as follows :- "No need for a motor. A mere girl can dry fifteen hundred postcards an hour at a running cost of one penny"

Price 21 10s 0d (same as a new Leica)

Fabulous old images and adverts inside though.

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